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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
How to Support Your Marketing Team During the Holiday Season
Are the holidays truly the most wonderful time of the year? Studies have shown that people often feel more stressed and anxious during the holiday season. Many tend to feel exhausted and irritable due to an increased ...
How To Connect With Customers Through Emotional Branding (+ Examples)
No matter how much of a stoic you may try to be, guaranteed, there’s something that tugs at your heartstrings. It’s human nature. It’s also how we connect, as a species. Even if we’re in a foreign country and don’t ...
Brand Loyalty: Gain Customers and Drive Revenue (+ Examples)
Do you have an iPhone or a Samsung? What’s your favorite running shoe? Music streaming service? The answers don't matter, but many consumers are loyal to their favorite brands in all these situations. And this is great. ...
How HubSpot's New Service Hub Features Elevate the Customer Experience
When was the last time you were placed on hold? How was that experience? Did you dance to the beat of the elevator music? Were you excited about telling your story all over again to the next representative who answered ...
7 Ways the Inbound Methodology Supports Sales Management Growth Goals
In sales management, one of your primary responsibilities, in addition to setting goals for your team, is mentoring and coaching them to success. As a mentor and coach, one of the best things you can do is provide your ...
How to Create and Fine-Tune Your Brand Identity (+ Templates)
Without reaching out to Google for an answer, what’s your definition of brand identity? There are many ways to come up with quick responses — such as how people perceive you, how well they recognize you, or what makes ...
Inbound 2021: The 7 New Features in HubSpot That Help You Grow
If you have ever experienced the joys of industry conferences, you’re aware of the formula: Get a lot of experts to form panels, get a lot of people in suits into a building, and pass around an agenda for attendants to ...
8 Ways to to Improve Your Email Marketing Strategy in One Month
Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you ...
How to Develop a Brand Style Guide That Attracts Ideal Buyers (+Tips)
When you think about the most popular brands, you likely notice certain common denominators — they’re easily recognizable, and they’re consistent about their image across all platforms. Whether it’s their website, a ...
How to Ensure Brand Authenticity to Build Customer Trust (+ Examples)
Once upon a time, businesses could advertise what they sold, add some bells and whistles for good measure, and go on about their day. People bought what they needed, and that was that. In the age of information, ...
8 Types of Sales Tools: How to Find the Right Ones to Close More Deals
In a world where customers have access to more information than ever before, it's not surprising to see that sales is ever-evolving. The digital world has completely changed the sales game. HubSpot's research found some ...
Brand Awareness: How Consumer Recognition Leads to Customer Loyalty
Starting and running a business is hard work. You want to focus on the products or services you offer, but that’s practically mainly window dressings. Behind the scenes, you’re constantly doing administrative tasks, ...
What Are HubSpot Custom Objects? How to Leverage Your Data To Grow
It is a truth universally acknowledged (at least within Bluleadz and all the amazing inbound marketing agencies around the world), that HubSpot is almost a panacea for a lot of aspects of our jobs. However, even though ...
19 Reasons to Use HubSpot CRM to Grow Your Business (+ Starting Guide)
When entrepreneurs dream of opening their own business, the images that usually come to mind are those of customers showing up to buy your products and services. You then watch how their lives improve as they happily ...
9 Ways to Drive More Leads Using HubSpot Marketing Hub (+Case Studies)
In the world of marketing, there are a lot of buzzwords that get people excited. Prospects. Leads. Conversions. They are peppered all over conversations. They are over-promised on YouTube ads by industry “experts” who ...
9 Marketing Metrics You Need to Track to Drive Inbound Results
We live in an age where it’s become common practice to track everything — your sleep, your steps, your macros. And this method of keeping an eye on details is then used to make data driven decisions: Going to bed an ...
Inbound Marketing 101: How to Attract and Close Your Ideal Buyers
When was the last time you enjoyed watching commercials? With the exception of maybe the Super Bowl, most people either mute them, skip them, or pay a premium on streaming platforms so that they don’t have to watch ...
13 Ways HubSpot Marketing Hub Helps Grow Your Business (+ Pricing)
Marketing is everything. It’s the reason why at some point in time, people have thought it cool to have Tamagotchi pets and why Keeping Up With The Kardashians lasted for 20 seasons (Seriously?). But setting aside ...