Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
4 Resolutions to Make for Your Social Media Presence This New Year
It's almost time to ring in 2019! The new year for a business calls for past reflection and future initiatives. When analyzing what went well and what needs improving from the last year, it's important to consider every ...
5 Offline Marketing Strategies That Support Your Digital Brand
Offline marketing isn’t what it used to be. Over the last few years, people have been finding more ways to avoid advertising. That’s true not only of the web – where millions use ad blockers daily as a matter of course ...
6 Ways Your Leadership Team Should Be Accountable to Your Company
Leadership may come with its perks, but good leaders never lose sight of all the people who do the day-to-day work in ensuring an organization moves toward its goals. Accountable leadership is truly essential for a ...
How to Write Great Landing Page Copy
When it comes to writing powerful landing page content, creating immediate value and driving next steps or submissions is the primary goal. This is why the perfect landing page content is a balance between strong ...
Need Software Developers? Win the Best Talent With These 4 Things
Attracting the best and brightest talent is difficult in the current competitive talent market. And when it comes to hiring in-demand roles like software developers, you need to get creative with your recruiting program ...
Why Ideation Sessions Are Key to Your Content Marketing Results
Any great piece of content starts with a good idea. In many cases, a single content marketer will develop a concept for new content, perform the research, and do the writing. As teams grow, however, more people bring ...
4 Ideas For Mastering Email Marketing During the Holidays
In the business world, the holidays represent a busy time of the year for many business-to-consumer (B2C) companies. Adobe forecasts that online sales in the United States alone will increase by 14.8% to more than $124 ...
4 Ways to Come Up With the Best Ebook Topics for Your Audience
A detailed, informative ebook is a great way to prove your brand is an authority in its space. Companies typically publish ebooks as lead magnets to draw site visitors from their blog posts to their email subscription ...
What is the Future of Inbound?
Inbound marketing, and the agencies that practice and preach it, have come a long way since the early days of HubSpot. In fact, in just the past two years, there have been dramatic changes in how companies use inbound ...
8 Personal Branding Tips That Will Help You Shine
Just like companies, individuals all have a brand. Personal branding is the art of making your unique value clear and compelling. The more you know about your personal brand, the easier it’ll be to pursue the best ...
8 Ways to Bring Instagram Traffic Back To Your Website
Instagram is a hot social media network that does visual content better than anyone. It’s beloved by a whole host of different consumers:
How to Create a Successful Customer Onboarding Strategy in SaaS
When customers adopt a new B2B solution, they have a lot to learn. Very few B2B products are simply “plug and play.” To reach ROI faster and get enduring value from their selection, users will often need to learn the ...
10 Common Grammar Mistakes to Avoid on Your Website
We’ve all seen it: an archetypal website page where the search rank and layout are all pristine, and yet… riddled with typos and poor grammar choices. I can’t even begin to expand upon the amount of ubiquitous spelling ...
Traditional Marketing and Inbound Marketing: What's the Difference?
Colorful mailers and dense catalogues. Loud TV and radio ads. Scripted cold calls. Scented perfume ads in magazines. Sound familiar? These are just a few examples of what is known as traditional marketing. But how does ...
What Is CodePen? | Marketing Minute
Whether you're a seasoned web developer or code newbie, sometimes finding inspiration—or even a specific piece of code to solve a basic problem that's new to you—can be a pain. You can ask your peers or search around ...
How to Set Up HubSpot's New Meetings Tool
The HubSpot meetings tool – part of the Sales Hub – is a great asset because it cuts down on the back and forth that is often involved in setting up a time to meet with prospective customers. This tool allows you to ...
6 Surprising Facts About Keyword Research You Need to Know For 2019
The world of search engine optimization (SEO) has evolved so rapidly in the last couple of years, so much so that it's hard to keep up with the role keywords play. In fact, since Google's RankBrain update years ago, ...
Where Inbound Marketing Meets B2B (And Why You Need To Get Started)
Inbound marketing is leading the evolution of marketing in the digital age for good reason – it aligns with customer behavior. HubSpot's State of Inbound 2018 report found that 75% of global organizations primarily ...