Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Understanding Behavioral Segementation in a Digital Marketing World
Segmentation is essential in digital marketing. With segmentation, you can provide a customized user experience that builds trust and fosters engagement. The more precise your segmentation is, the better you can serve ...
7 Ways to Reduce Customer Churn in Your Organization
What is a good customer churn rate? The answer, quite simply, is: As low as you can get it!
17 Things You're Not Doing On Your Sales Calls (& You Probably Should)
A sales call has the potential to launch a relationship that works for you and your leads. However, everyone knows making a good sales call takes practice and planning. Unlike email contact, sales calls are inherently ...
The Inbound Approach to Healthcare Marketing (+ Reasons to Use It)
It's no secret that marketing is constantly evolving, and inbound marketing is leading the change in the customer-centric digital age. The inbound approach has been proven to work in so many industries. HubSpot's State ...
Top 21 Inbound Marketing Blogs You Should Subscribe To
Inbound marketing is a lot like learning to play an instrument. You begin by learning the basics. As you master the fundamentals, you begin to expand your studies. The best way to truly learn an instrument, or any other ...
How to Write Technical Content With No Experience
As one of several copywriters at an inbound marketing agency, I’m expected to be able to write for virtually any client that metaphorically (or, in some cases, literally) comes walking through our front door.
Customer Success vs. Customer Service: Understanding the Difference
In the end, customer success is everyone’s goal. When customers succeed, they are more likely to feel satisfied with the products they buy and more likely to recommend those products in the future. Plus, their ...
4 Ways to Streamline Content Development
Content development is one of the most important competencies your team can develop. Content shapes the way a brand is perceived and creates a real connection with people who can make your business soar.
How to Measure Customer Happiness and Keep 'Em Smiling
Customer happiness and customer retention are closely intertwined. Unfortunately, it’s difficult for organizations to be truly objective about customer satisfaction. Most teams face some temptation to inflate estimates ...
Sales Process vs. Sales Methodology: The Key Differences
Sales may seem like magic, but anyone who has been there knows hard work goes into it.
7 Steps to Develop Marketing Strategies That Will Increase Sales
The objective of marketing is to increase awareness and sales for your product. Pretty simple, right? Well the problem is that marketing without a clear cut strategy is like fishing without bait. You might catch ...
10 Reasons Why You Need to Build a Customer Education Program
Information is a hugely important asset – we live in an information economy, after all. Distilling information into concrete, actionable knowledge is the way your customers build their skills and stay on track. ...
Images in Blog Posts: 4 Reasons You Need to Add Them Today
Imagery has a big impact on a reader. But when you're blogging, you might think that your words are the most important piece to worry about. Well, this isn't the case anymore.
5 Tenets of an Effective Inbound Organization
Inbound continues growing since HubSpot co-founder and CEO Brian Halligan first coined the phrase over a decade ago. While the term "inbound" is often associated with marketing, it reaches far beyond marketing efforts. ...
How to Develop the Best Content Research Strategy for Your Business
Content is multiplying at an astonishing rate as more companies embrace a role as publisher. Brand websites are turning into full-fledged information platforms that serve buyer needs from the solution research process ...
Should Ebooks Still Be Part of Your Digital Marketing Strategy?
Ebooks have been around since practically the dawn of the web. But are they still relevant? The short answer is yes!
How to Improve Your Contact Form In a Day
Think about how many hours you've spent building and perfecting your website and marketing message. Your goal is to drive traffic to your site so you can collect leads and gain new customers.
11 Word of Mouth Marketing Strategies to Get Your Prospects Talking
Word of mouth marketing (also called WOM for short) is the form of marketing that tries to capture that all-powerful lightning in a bottle people know as “buzz.” Ideally, word of mouth would happen on its own as more ...