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Customer Success vs. Customer Service: Understanding the Difference
In the end, customer success is everyone’s goal. When customers succeed, they are more likely to feel satisfied with the products they buy and more likely to recommend those products in the future. Plus, their ...
4 Ways to Streamline Content Development
Content development is one of the most important competencies your team can develop. Content shapes the way a brand is perceived and creates a real connection with people who can make your business soar.
How to Measure Customer Happiness and Keep 'Em Smiling
Customer happiness and customer retention are closely intertwined. Unfortunately, it’s difficult for organizations to be truly objective about customer satisfaction. Most teams face some temptation to inflate estimates ...
Sales Process vs. Sales Methodology: The Key Differences
Sales may seem like magic, but anyone who has been there knows hard work goes into it.
7 Steps to Develop Marketing Strategies That Will Increase Sales
The objective of marketing is to increase awareness and sales for your product. Pretty simple, right? Well the problem is that marketing without a clear cut strategy is like fishing without bait. You might catch ...
10 Reasons Why You Need to Build a Customer Education Program
Information is a hugely important asset – we live in an information economy, after all. Distilling information into concrete, actionable knowledge is the way your customers build their skills and stay on track. ...
Images in Blog Posts: 4 Reasons You Need to Add Them Today
Imagery has a big impact on a reader. But when you're blogging, you might think that your words are the most important piece to worry about. Well, this isn't the case anymore.
5 Tenets of an Effective Inbound Organization
Inbound continues growing since HubSpot co-founder and CEO Brian Halligan first coined the phrase over a decade ago. While the term "inbound" is often associated with marketing, it reaches far beyond marketing efforts. ...
How to Develop the Best Content Research Strategy for Your Business
Content is multiplying at an astonishing rate as more companies embrace a role as publisher. Brand websites are turning into full-fledged information platforms that serve buyer needs from the solution research process ...
Should Ebooks Still Be Part of Your Digital Marketing Strategy?
Ebooks have been around since practically the dawn of the web. But are they still relevant? The short answer is yes!
How to Improve Your Contact Form In a Day
Think about how many hours you've spent building and perfecting your website and marketing message. Your goal is to drive traffic to your site so you can collect leads and gain new customers.
11 Word of Mouth Marketing Strategies to Get Your Prospects Talking
Word of mouth marketing (also called WOM for short) is the form of marketing that tries to capture that all-powerful lightning in a bottle people know as “buzz.” Ideally, word of mouth would happen on its own as more ...
12 Creative Ways to Promote Your Ebook
Over the last few days, we’ve been talking about the best way to write an ebook. Writing an ebook is a great method for strengthening your content strategy, but it only makes a difference if people read it! You can gain ...
5 Inspirational Website Design Platforms You Should Focus on in 2019
As a designer/developer, we’re constantly challenged to design something outside the box. However, this isn’t always an easy task – designs can sometimes be subjective rather than objective. Nevertheless, this is good ...
What are the Most Important Email Marketing Metrics?
When it comes to reviewing your email marketing efforts, the "most important metric" really depends on what you set out to do with your campaign in the first place. What type of action were you trying to drive users to ...
Follow These 6 Best Practices When Writing an Ebook
If you’re a marketer who wants to make a positive impression on potential buyers, then you need ebooks as part of your digital marketing strategy. Ebooks communicate with prospects in their language, position you as an ...
How to Pick a Facebook Ad Type
According to Facebook, "1.6 billion people worldwide are connected to a small business on Facebook." That's not referring to daily or monthly users or even total accounts – it's just the accounts that actively follow a ...
Using Google Analytics to Find the Best Time and Day for Email Sends
Finding the optimal time to send an email can feel like a shot in the dark, especially when you're first ramping up your email strategy. However, you can take a lot of the guesswork out by using Google Analytics.
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
