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Setting the Right URL: A HubSpot Canonical Tag Guide
Okay, so we all know that duplicate content is bad for your search engine optimization (SEO), right? If you didn't know that already, Google has no-doubt been boxing your website like a heavy bag in search rankings, so ...
Backlinking Basics: Benefits, Risks, and Best Practices
Backlinks back, all right! Sorry if you now have Backstreet Boys stuck in your head. But, let's link that thought to the topic of today's blog: Backlinking. Backlinks can be a crucial part of your website SEO strategy, ...
Avoid Google Demotion: Fix Link Mismatch
Everybody wants to rule the [SEO] world. For any business, ranking high on Google Search Engine Results Pages (SERPs) is vital for getting discovered online by potential customers.
How to Conduct an SEO Analysis to Climb SERPs (+ SEO Tools & Checklists)
Search engine optimization (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site’s rank. But improving your SEO isn’t a process ...
How to Make the Most of Google Search Console With Marketing Software
Google Search Console is a free and powerful SEO tool that becomes even better when you integrate it with your marketing software. Your integration with Google Search Console makes it easy to adjust your content ...
The 20 Best SEO Podcasts for 2021 to Help You Drive Organic Traffic
Business owners and marketing professionals alike who are looking to bone up on the latest SEO techniques will find podcasts to be an excellent learning tool. If you don't have the time to read or study, search engine ...
How to Use Predictive SEO to Create New Content That Drives Traffic
Content marketers have a difficult job strategizing, planning, creating, and distributing content. Not every piece of content they publish will capture the top spot on a search engine results page. This may happen due ...
Top 30 SEO Tips and Tricks For Driving Traffic in 2021 (+ Examples)
Search engine optimization (SEO) can seem complicated. And for good reason. Because SEO often is often very complex, and given its ever-changing nature, it's hard to keep up with newly discovered best practices. Between ...
Subdomain vs. Subfolder: What Best Fits Your SEO Needs?
Subdomains and subfolders each offer different features and SEO benefits for your website. But, the age old question between search engine optimizers is which one is better for SEO rankings? Subdomains or subfolders? ...
How to Use Predictive SEO to Maintain Steady Traffic and Lead Growth
Growing organic website traffic is like trying to walk up the stairs with a hamper full of clothing. Laundry falls out every time you try to put more laundry back in. Your website is the basket, and your traffic is the ...
Internal Linking: How to Efficiently Build Links and Boost SEO Results
Link building goes hand in hand with search engine optimization (SEO). The more backlinks you earn from authoritative sites, the more credibility you build for your brand. But many companies are missing the mark on an ...
6 Easy Steps to Boost Your Google PageRank and Drive Traffic
Have you ever searched for your product or service and stared longingly at that #1 spot on the search engine result page? Are you hungry to make it to that first page and surpass your competitors? Then your first ...
How to Get Your Business Found on Google (2020 Edition)
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your ...
10 of the Greatest Keyword Research Tools Reviewed (Free & Paid)
Keyword research is a huge part of controlling your business’ brand and creating content that attracts visitors and leads. Knowing which keywords you need to pursue to get the most impact is crucial for your inbound ...
How to Optimize Your Content for Featured Snippets & Win More Traffic
The last few years have brought more changes to Google’s search results pages than any other point in its development. In the past, the search engine was never shy about making small, but noticeable tweaks. Now, ...
How to Use Long Tail Keywords to Climb Rankings (+ Tools and Examples)
Ranking for popular or general keywords almost requires you to have an entire floor of top SEO specialists working 70 hours a week, churning content nonstop. Experienced marketers, though, have learned to target ...
How to Optimize Your Content For Search Intent & Guarantee Results
Let's face it: Driving traffic to your website is a pain in the ass. You have a lot of competition to earn top spots in Google results. This is where search engine optimization (SEO) plays a vital role. But ...
How to Write the Best Alt Text for Your Images (w/ Examples)
Images provide context to your articles, web pages, and other campaigns, but what provides them context? Alt text is often seen as a tool to improve search engine optimization (SEO), and they wouldn’t be wrong. But it ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
