Applying HubSpot Education to Every Aspect of Your Organization.

Douglas Phillips
10 minutes

5 Reasons Every Marketer Should Get HubSpot Certifications

Jul 24, 2024
Douglas Phillips
6 minutes

Mastering Account-Based Marketing with HubSpot Tools

Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Eleanor Hecks
5 minutes

Top 6 Marketing Insights From HubSpot's State of Service Report 2024

When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
HubSpot
Jul 26, 2024
Kathryn Bouchard
5 minutes

BANT: 30 Questions You Need to Ask To Qualify Your Prospects

BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
Sales
Jan 25, 2024

Categories

Douglas Phillips
18 minutes

24 Examples of Companies with the Best Customer Service

Your customers deserve the best service possible. Once you close a deal with a new client, you should continue to delight them with great customer service. Unfortunately, many sales funnels are designed in a way that ...
Service
Oct 05, 2023
Douglas Phillips
15 minutes

8 Kickass 'Request a Demo' Page Examples That Drive Conversions

Does your website have a landing page where bottom-of-the-funnel (BOFU) and sales qualified leads (SQLs) can convert? Having a “Request a Demo” landing page allows visitors and qualified leads to raise their hand and ...
Marketing
Oct 03, 2023
Douglas Phillips
18 minutes

12 Examples of Great Leaders and Their Number One Daily Habit

Great leaders guide our world through both good times and bad. Without leadership, our society would likely be a chaotic swarm of misdirected misfits. Leaders bring people together and unite them toward a path of ...
Leadership
Sep 29, 2023
Eleanor Hecks
5 minutes

What Businesses Should Know About This Month's Apple Event

The buzz surrounding the Apple event and annual announcement on new iPhone features fills the news every fall. September 12, 2023, was no different, with multiple outlets posed to share the latest features. Apple has a ...
Blogging
Sep 26, 2023
Douglas Phillips
24 minutes

The 20 Best Contact Us Pages That Convert (+ Best Practices)

If someone was searching your site and wanted to get ahold of you, what would they see on your contact us page? A phone number? An address and map? Nothing? Marketers often spend so much time focusing on the design and ...
Marketing
Sep 25, 2023
Douglas Phillips
9 minutes

34 SMART Goal Examples (+ Template) That Will Help You Succeed

Before you start, you need to get SMART. No, my caps lock is not stuck. And no, I’m not yelling at you either. SMART goals are real, and implementing them into your company and professional development can help you ...
Marketing
Sep 21, 2023
Douglas Phillips
29 minutes

HubSpot Sequences Guide: How to Drive Sales Efficiency (+ Video)

So, you want to make sure that your customers and your prospects are all promptly communicated with via a series (or should I say, a sequence) of sales emails. You could set up a workflow in HubSpot to automatically ...
HubSpot
Sep 15, 2023
Douglas Phillips
17 minutes

30 of the Best Marketing Campaigns of All Time That Spark Inspiration

Back in the days of three TV networks, AM radio, and newspapers, advertising was a competitive industry that gave us some of the most entertaining marketing campaigns ever. In today's data driven world, the medium has ...
Marketing
Sep 12, 2023
Eleanor Hecks
5 minutes

How AI Drives Business Growth and Competitive Advantage

In the rapidly evolving world of business technology, utilizing artificial intelligence (AI) is not optional if you want to keep up. AI business growth happens in various ways, including employee productivity, customer ...
Marketing
Aug 25, 2023
Kathryn Bouchard
15 minutes

20 of the Best Meet the Team Page Examples You Need to See (+ Tips)

When visitors visit your site and click on your Meet the Team page, what do they see? Headshots? A team photo? Nothing? If your answer is nothing, then you should definitely keep reading. After exploring this page, ...
Marketing
Aug 21, 2023
Douglas Phillips
42 minutes

The HubSpot Workflows Guide: Video Tutorials (+ Examples)

Imagine, if you will, a tool that can help you automate sales and marketing activities—a means to automatically send out customer persona-specific email drip campaigns to new customers, generate reminders to your sales ...
HubSpot
Aug 18, 2023
Kathryn Bouchard
19 minutes

22 of the Biggest Marketing Fails of All Time (and Why They Sucked)

An idea can sound great in the conference room, but when you get it out there... not so much. Sometimes what you thought was a great idea can go terribly wrong in so many ways. Whether it’s how it's executed or how it's ...
Marketing
Aug 08, 2023
Eleanor Hecks
6 minutes

Empowering Growth: The Role of Strong Leaders in Cultivating Talent and Innovation

A leader's job is to map out growth opportunities and find ways to thrive as individuals and employees. Managers and team leaders must encourage and uplift while pointing people to improvement. Figuring out how to ...
Leadership
Jul 19, 2023
Jackie Jacobson
11 minutes

The 8 Best Company Profile Examples That Stand Out in 2023 (+ Template)

Very few things in the world of business copywriting ignite such mixed feelings as the company profile. In general, business owners love a company profile. They want to delve into every little detail of how their firm ...
Marketing
Jul 17, 2023
Kathryn Bouchard
16 minutes

15 of the Best Ways to Get Instagram Followers for Your Business

Instagram is more than just the leading repository of latte art. It has more than one billion monthly active users – yes, billion with a “b.” And while the majority of users are in the U.S., it has a massive presence ...
Marketing
Jul 06, 2023
Jackie Jacobson
25 minutes

Top 26 Information Technology (IT) Website Examples (+ Design Trends)

When was the last time you went an entire day without technology? Even when people want to go “off the grid” for a few days, they still make sure to take pictures with their mobile devices, then upload them to social ...
Marketing
Jul 06, 2023
Kathryn Bouchard
27 minutes

26 Mission Statement Examples That Inspire (+ Template)

Quick. What’s the first thing you think about when some of your favorite businesses come to mind? If you’re into places like Sprouts and Whole Foods, your first instinct may be to think about organic, fair-trade ...
Leadership
Jul 03, 2023
Jackie Jacobson
9 minutes

How to Use Google Site Search: 16 Tips for Crawling Your Website

Google has become an inherent part of today’s contemporary lifestyle. Whenever anyone needs information on anything, their first instinct is to “Google it.” They open Google on their browser, or just tap a Google search ...
Marketing
Jul 03, 2023