Applying HubSpot Education to Every Aspect of Your Organization.

Douglas Phillips
10 minutes

5 Reasons Every Marketer Should Get HubSpot Certifications

Jul 24, 2024
Douglas Phillips
6 minutes

Mastering Account-Based Marketing with HubSpot Tools

Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Eleanor Hecks
5 minutes

Top 6 Marketing Insights From HubSpot's State of Service Report 2024

When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
HubSpot
Jul 26, 2024
Kathryn Bouchard
5 minutes

BANT: 30 Questions You Need to Ask To Qualify Your Prospects

BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
Sales
Jan 25, 2024

Categories

Jackie Jacobson
15 minutes

How to Ask For Google Reviews (With Best Practices and Templates)

Google reviews can do wonders for your business. They can boost credibility, reputation, and prove that you’re as kickass as you say you are. Who doesn’t want that? Beyond that, collecting reviews on your Google ...
Service
Jun 30, 2023
Jackie Jacobson
20 minutes

Top 22 Case Study Examples That Boost Sales (+ Templates and Tips)

Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog content to engaging webpages, ...
Marketing
Jun 29, 2023
Jackie Jacobson
21 minutes

33 Catchy Business Tagline Examples & How to Create Your Own

Great taglines have a few things in common — they're memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail mixed with some ...
Marketing
Jun 28, 2023
Eleanor Hecks
5 minutes

6 Ways to Elevate Customer Experience With ChatGPT

A global economy and added competition require companies to offer customer-centric experiences to attract a limited pool of users. You want to stand out from the competition and give your customers a stellar experience. ...
Service
Jun 14, 2023
Eleanor Hecks
5 minutes

3 SMS Marketing Facts That Surprise Most Marketers

SMS marketing is not new, but it feels novel. Email marketing has overshadowed most communication marketing methods since email’s inception, but companies are getting craftier and savvier by taking advantage of text ...
Marketing
May 23, 2023
Eleanor Hecks
6 minutes

How the Rise of AI Is Changing the Marketing Industry

With the rise of artificial intelligence (AI), this technology is making a transformation in the marketing industry. As a marketer, you understand the importance of staying ahead of emerging trends. However, AI is ...
Marketing
Apr 18, 2023
Eleanor Hecks
6 minutes

There's a Huge Shift in Customer Expectations Happening Now

Customer expectations have changed a lot when it comes to buying goods and services. Just 20 years ago, it was common to pay by check at the grocery store. Now, you’d be hard-pressed to find anyone carrying a checkbook, ...
Marketing
Apr 14, 2023
Eleanor Hecks
6 minutes

What Love Is Blind Taught Me About Brand Marketing

Love Is Blind, a popular Netflix show that follows a group of singles looking for love and willing to marry someone they’ve never met in person, can teach you a lot about brand marketing. The show stars contestants that ...
Marketing
Mar 17, 2023
Eleanor Hecks
5 minutes

The Top Growing User Interface (UI) Trends to Help You Grow in 2023

User interface (UI) designers have to stay up on the latest UI trends if they want to create successful sites and apps. While some elements remain the same over time, others change as technology and society changes. ...
Marketing
Feb 24, 2023
Eleanor Hecks
5 minutes

The Top Marketing Solutions Businesses Should Invest In to Grow

Marketing is a crucial part of running a successful business. Yet, it is one of the areas companies can waste money more quickly than almost any other. How can one know which promotional efforts pay off and which should ...
Marketing
Jan 20, 2023
Jeff Previte
5 minutes

How the Aircall-HubSpot Partnership Helps You Grow Sales and Retention

The HubSpot platform provides all the tools and integrations needed to grow businesses of all sizes. From large scale enterprises to small businesses and everyone in between, HubSpot remains the most flexible CRM ...
HubSpot
Nov 23, 2022
Eleanor Hecks
5 minutes

6 Reasons Why You Should Write a Year In Review Blog Post

Finding excellent content for your blog can be a challenge even with an editorial calendar and plenty of useful topics to cover. A year in review blog post gives you an opportunity to summarize your top performing ...
Marketing
Oct 21, 2022
Eleanor Hecks
4 minutes

What the Metaverse Means to Marketing Agencies (+ Strategy Examples)

As the metaverse takes virtual experience to a whole new level, marketers are beginning to wonder what digital marketing will look like in the future. Though the concept of it might still seem like a mystery, more ...
Marketing
Sep 23, 2022
Eleanor Hecks
6 minutes

8 Ways to Motivate Your Team and Hit Your Q4 Goals

As companies start to head into the fourth quarter of 2022, keeping focus can be a challenge for team leaders. Do you ever wish those working with you would jump in and do what they need without constant urging? Perhaps ...
Leadership
Sep 16, 2022
Jessica Salina
8 minutes

How Much Does HubSpot Cost? Learn Which Plan Best Supports Your Growth

HubSpot is a powerful marketing and sales tool that can help businesses foster leads and grow their brands. But with so many software tools available, figuring out the HubSpot cost can feel overwhelming. HubSpot pricing ...
HubSpot
Aug 25, 2022
Eleanor Hecks
6 minutes

How Marketers Can Harness a Growth Mindset

Cultivating a growth mindset is the best way for marketers to stay agile when faced with uncertainty. Rather than being a person who knows it all, a growth mindset gives you the power to be confident and embrace change. ...
Marketing
Aug 24, 2022
Jessica Salina
8 minutes

Using HubSpot Reporting Dashboards to Hit Growth Goals  (+ Examples)

One of HubSpot’s many features in its CRM is its reporting dashboards. HubSpot reporting is streamlined and easy to use in their Dashboards, which are customizable based on the type of data you're reviewing. You can ...
HubSpot
Aug 23, 2022
Eleanor Hecks
6 minutes

How to Bolster Your Marketing Team in Q4 to Hit Your Revenue Goals

With the end of the year approaching, it’s truly one of the busiest times for online marketers. However, it’s also crucial because you need to boost your sales throughout Q4 – ensuring you hit your year-end revenue ...
Marketing
Aug 18, 2022