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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue
Conversions are key to achieving continuous business growth. Whether you're B2B or B2C, you need visitors to convert on your website to retain a steady flow of prospects and customers. Most businesses have mastered ...
20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition)
Sun Tzu said, “If you know the enemy and know yourself, you need not fear a hundred battles.” Today’s inbound marketing experts are great at the “know yourself” part, but every now and then “knowing the enemy” falls by ...
Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is ...
15 Best Free Email Subject Line Generators and Testers (+ Examples)
Every second, there are nearly 3,000,000 emails sent. Today’s inboxes fill up rather quickly, and consumers are becoming more and more picky about which emails they open and which they simply send to trash. As ...
The 20 Best Chrome Extensions in 2020 That Help You Hit Your Goals
Let’s be real, if you’re still using Safari, you’re practically living like a caveman. (No shade intended – maybe). Launched in 2008, Google Chrome is one of the most preferred web browsers today. Encompassing ...
Top 20 Marketing Books in 2020 for Beginners and Experts to Level Up
Marketing is constantly evolving in the digital age, often at a crazy pace. New tools, platforms, tactics, algorithms, and apps seem to be available constantly. As a practice, marketing encompasses both art and science, ...
How to Repurpose Content Quickly (+ 10 Examples)
When it comes to content creation, sometimes you run out of ideas or you're just getting stuck trying to figure out what to do next. But, did you know, some of your best work is what's already published? If your ...
15 Ways to Boost Job Satisfaction... Guaranteed
Job satisfaction is an important part of building an amazing team. It might even be the most important part. That’s especially true now, as the soaring economy has changed the game in today’s job market. There are ...
How to Upsell Your Customers The Right Way ( +10 Examples)
All in all, there are two major approaches to driving more sales revenue: Getting new accounts or growing the value of existing ones. If your enterprise has a strong inbound marketing operation, you probably already ...
The Ultimate List of Business Buzzwords and Their True Definitions
You know when you're having a conversation with someone, and they begin to blurt out a bunch of crazy, jargon-like words and phrases at you as if you're supposed to know what they mean?
What Is Google My Business and How Can It Bring Me More Customers?
When you google, "dry cleaners," what search results do you see? Unless your Google just happens to be broken (which it never is), you're most likely going to see a map with two to three dry cleaners in your area. And, ...
20 Customer Satisfaction Survey Questions You Need to Ask (+Examples)
One part of marketing and selling is obtaining new customers. The other? Keeping a happy smile on their face. Let’s face it: Not every customer is going to be a happy customer. There are always situations that arise ...
How to Create a Buyer Persona (+ Questions, Examples + Free Templates)
Inbound marketing is, more often than not, all about knowing how your ideal customers think. Having a solid grasp of who your customers are, what they want when they visit your website, and how they usually like to ...
15 Blog Designs and Layouts to Drive Engagement (+ Tips)
A business blog is a great way to introduce prospects to your company and skill set. In fact, a 2016 study in the UK found that bloggers rank as the third most trustworthy source of information, following friends and ...
30 of the Best HubSpot Free Tools You Should Be Using
Most professionals in the marketing realm have heard of HubSpot. As one of the top inbound marketing, sales, and service platforms, HubSpot has a vast range of products and tools available through their hubs to help you ...
Should Your Brand Develop a Social Media Aesthetic?
Social media has taken the business world by storm – now, over 90 percent of businesses actively use social media to spread brand awareness, and most businesses maintain between four and 10 social channels. With all ...
How to Measure Blog Performance: 5 Essential Metrics You Need to Track
Your marketing team works really freaking hard – with all the content, lead nurturing, social media engagement and everything in between, they're working on so many different initiatives at the same time. It's amazing ...
What Are Meta Tags and How Do They Impact SEO?
You've heard us talk about SEO time and time again and how you should always aspire to hit that #1 SERP position. But have you ever stopped to think about what exactly Google does to know just what is on your page and ...