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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Asking For a Backlink: The Best Outreach Method (+Templates)
I'm not going to lie: Link building is tough. But most tough initiatives are worth working for because they generate big results. Earning backlinks is no exception. However, building backlinks isn't something that's ...
What Are Display Ads? The Basics of Display Advertising You Need to Know
Like most of digital advertising, there is a lot to say about display ads. Knowing the essentials will help you better understand why you should incorporate display advertising into your digital advertising strategy. ...
How to Outline a Blog: From Ideation to Creation
If your business wants to start blogging regularly, it takes some time. Time to come up with ideas, write the content, optimize your articles, and hit publish. Because of this, it can be tough to establish a foolproof, ...
How to Use Instagram Stories to Promote Your Brand
It's no secret that social media marketing is a huge component in attracting new leads and visitors, engaging with your audience, and promoting your brand. And Instagram is no exception. Over the last few years, ...
Hiring an Inbound Agency: Pros, Cons & What You Need to Know
If you hadn’t guessed it by now, here at Bluleadz, we’re all pretty big fans of inbound marketing. Traditional marketing methods are intrusive, unengaging, and difficult to measure. But, with inbound, you can target ...
How One Ultimate Guide Generated 20+ New Blog Ideas
Sometimes, brainstorming new content ideas for your business blog can be a drag. After a while, you’re coming up with ideas you’ve already written, and although you can always historically optimize and republish those ...
Why You Need to Add 'Above the Fold' to Your Web Design Vocabulary
Hold Up – What Does Above the Fold Mean? The concept of “above the fold” derives from newspapers and the way they were folded in half when displayed on newsstands. Due to this fold, only the top half of the daily ...
Republishing Old Blog Posts: How to Do It and Why It's Important
Business blogging in 2019 is no joke, and the competition for those top spots on a search engine results page is getting heated. Some companies have been blogging since dinosaurs roamed the Earth, while others are just ...
5 of the Best Ways to Promote Your Blog
If your business isn’t blogging in 2019, it's probably time to rethink your marketing efforts. Why? Companies with blogs generate 55 percent more traffic to their website, and websites with a blog typically have over ...
Sales Funnel Management: 7 Tips You Need to Read
Whether you're just getting started in business or have a successful business up and running, sales are your company's lifeblood. In today's digital world, creating a website that converts visitors into leads is only ...
What Does a Clean Website Design Look Like?
Ever found yourself on a website thinking, “What the heck do I look at first – this design is so cluttered and crazy?” Unfortunately, not every website is well designed. This is why the concept of “clean” website design ...
How YouTube Ads Will Help You Boost Brand Awareness
I’m a millennial – so naturally, I spend at least an hour on YouTube a day. While I personally despise those moments when I am enjoying a video and I am interrupted with a 20-second ad about the latest and greatest, I ...
8 Hidden Spots You Need to Place Semantically Related Keywords
As Google continues to develop a literal human brain and crawl more and more websites with user intent in mind, we as marketers also have to get smarter about how we optimize our content for SEO potential. By now, you ...
What Are Blog Tags? The All-Encompassing Guide You Always Wanted
Business blogging has become a valuable – nearly essential – asset to a successful marketing strategy in 2019. When starting a business blog, it's important to strategize and consider everything that has to do with your ...
How to Use HubSpot's Content Strategy Tool to Crush SEO
Like it or not, search engines are getting smarter and smarter – now, search engines are better at understanding the intent behind a search query, which is why the results are getting more and more tailored to each ...
New Lead Qualification Framework to Identify Right-Fit Prospects
If your sales team is at all invested in inbound sales best practices, then they've probably – definitely – heard of BANT: the lead qualification framework used in a discovery/exploratory call that asks prospects about ...
How to Build a Talent Pipeline When Growing Your Business
As a talent manager, you have a tough job of weeding through countless resumes and LinkedIn profiles and interviewing a bunch of eager individuals to find the perfect candidate for a job position. Once it’s filled, your ...
Closing a Sales Deal Soon? How to Survive That Dreaded Waiting Period
So, a qualified lead trickled down the sales pipeline, you ran a successful discovery call, and developed and delivered a top-notch proposal. Now, you wait. And wait. And wait. You might think you’re waiting forever, ...