Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
What is Smarketing and Why Is It Essential?
No matter your industry, chances are pretty high that you use terms and jargon that only make sense to those who work with you. However, they exist for a reason — whether it’s to make processes easier, or it’s a term of ...
Broken Link Building: A Tested Guide to Do It Astoundingly Fast
Link building is a major focus for SEO professionals, but it’s incredibly time consuming. There are plenty of techniques to use to earn backlinks, but the most scalable and simplest one is broken link building.
How to Measure Blog Performance: 5 Essential Metrics You Need to Track
Your marketing team works really freaking hard – with all the content, lead nurturing, social media engagement and everything in between, they're working on so many different initiatives at the same time. It's amazing ...
Inbound PR: One of the Most Important Fundamentals of Link Building
Link building calls for so many different strategies. The best approach to earning backlinks is founded on building meaningful relationships with industry peers. And what's the best way to build relationships at scale? ...
LinkedIn Sales Navigator Cost Breakdown + Reviews
LinkedIn is the golden beacon of professional social media. But if you look closer, it's so much more than just a professional social platform. LinkedIn Sales Navigator helps companies grow exponentially through lead ...
What Are Meta Tags and How Do They Impact SEO?
You've heard us talk about SEO time and time again and how you should always aspire to hit that #1 SERP position. But have you ever stopped to think about what exactly Google does to know just what is on your page and ...
What Is Demand Generation? (+ 10 Demand Gen Tactics & Examples)
You’ll hear it in every business classroom or setting throughout the world – supply and demand. It’s the foundation of every company. In order to distribute your supply, there first needs to be demand for it. Demand ...
Guest Blogging Made Simple: A Complete Guide for Beginners
What Is Guest Blogging? Guest blogging has been around a long time. The name itself is pretty self-explanatory. As a writer, you’re contributing an original piece of content to be published on a site that is owned by ...
Average Email Open Rates: See How You Stack Up and How to Boost Yours
Email campaigns are an important part of any successful content marketing strategy. But unless people are actually opening your emails to access your content, your efforts are going nowhere. Calculating your average ...
The Best (and Worst) Ways to Highlight Company Culture on Social Media
What is company culture? Simply put, it’s a composition of your company’s core values and the demeanor of your overall office, including the unique, individual employee personalities that make up the life of your ...
Asking For a Backlink: The Best Outreach Method (+Templates)
I'm not going to lie: Link building is tough. But most tough initiatives are worth working for because they generate big results. Earning backlinks is no exception. However, building backlinks isn't something that's ...
Apple's Marketing Is Irresistibly Good (And Yours Can Be Too)
What sets Apple's marketing apart from other major companies? How do they sustain their revenue growth as more competition enters their space? As marketers, we can learn a lot from the fundamentals Apple uses in their ...
Millennial Marketing Fundamentals to Guarantee Engagement (+ Examples)
Millennials – that oh so special era of individuals born between 1980 and 2000 (though it seems nobody can agree on the exact birth date margins). Surely you’ve heard of us. We love avocado toast and Instagram. Ok I get ...
Why You Need to Add Paid Search to Your Digital Advertising Strategy
Your digital advertising strategy is likely composed of a multitude of different channels through which you market your products and services. Organic traffic is always great, but it's not the only means to driving ...
Is Creating a Style Guide For Your Blog Really Necessary?
Your blog is the core of your content marketing strategy. But it’s also a reflection on your company and how technologically developed you are. Every detail of your blog should be perfectly in sync with your brand ...
What Are Display Ads? The Basics of Display Advertising You Need to Know
Like most of digital advertising, there is a lot to say about display ads. Knowing the essentials will help you better understand why you should incorporate display advertising into your digital advertising strategy. ...
10 Experts Weigh In On How to Ace Your Content Production Process
Your content production for your marketing team makes or breaks the success of your efforts. If you simply wing it day in and day out, you’re likely falling short on publishing high quality content on a regular basis. ...
YouTube Tags: What You Need to Know to Maximize Visibility
YouTube took the world by storm many years ago, making video an accessible medium for all. Since then, video has become the fastest growing content medium throughout the world of marketing and business. But just like ...