BluLeadz Inbound Marketing Blog

LinkedIn Should Be Part Of Your Internet Marketing Strategy

The challenges we face today running a company are unprecedented, but networking is instantaneous and easier than ever. With social media sites like Facebook, Google+ and LinkedIn, organizing expensive mixers isn’t always necessary. Face to face meetings will always be an asset to operations. Nothing can replace them. However, to maintain and increase your network on a day-to-day basis, to instantly launch your ideas and to directly make contact with clientele and other businesses, nothing beats social media.

Using Facebook To Help Grow Your Business: Signing Up

We’ve recently discussed how much of a boon to your business both LinkedIn and Google+ can be. Now it’s time to move on to the behemoth of social networking, Facebook. How powerful is Facebook? Well, it’s reach is ubiquitous, so much so that we don’t have to spend any time explaining what Facebook is here. Here in the South, when somebody says they want a soda pop to drink, a lot of people simply say, “I’m going to get a coke.” The brand is absolute, and it’s no different with Facebook. When people say “social networking” they’re usually talking about Facebook, and it looks to get even stronger as the company has announced that it’s going public. As it stands at this moment, there are an estimated 845 million users worldwide. Combine that with the fact that creating your page is free. Now, imagine the messaging potential therein. So what are you waiting for? 

At BluLeadz, we specialize in helping businesses successfully, profitably create an integrated online presence. Part of the way we do that is assist businesses effectively use social media sites to their advantage.  A lot has been made about the efficacy of social media for advertising and public relations. Both show strong signs that continuing to reach out into the interconnected world of social media will yield impressive returns for companies, giving them instantaneous worldwide reach, brand recognition and access to valuable consumer feedback.  

As part of our ongoing series on the benefits of social media as a marketing tool, we thought it would be helpful to do three entries about successfully helping your business integrate into the three social media juggernauts: Facebook, LinkedIn and Google+. The latter, which is still relatively new but rapidly gaining momentum, is the first of the three on which we’ll focus today.

Coming up with an internet marketing plan for your small business can seem like a daunting task.  There are so many options to choose from and a million fast talking sales people trying to sell you SEO, PPC, online yellow pages, industry directory ads, etc.  So which of these if effective? The answer is they all could be somewhat effective if used correctly depending on your business, industry and market.

If you’re just getting your feet wet with bringing your business to the Internet, there are some important things to understand about how to raise your company’s profile so you can reap maximum benefits. Remeber, your website is your virtual storefront. In order to turn window shoppers into buying customers, there are very specific methodologies that SEO (Search Engine Optimization) companies use to shepherd traffic to you and to engage prospects in your website. You might be surprised at how intricate and involved the statistical analysis can be, but it’s not necessary to bog yourself down in all of that. A good SEO marketing company will clarify every detail and turn it into understandable data you can use. What is important for you to understand at the outset are a few basic, guiding concepts used to convert those prized leads.

1.  4 Simple Steps to Get Ramped Up With Mobile Marketing

Via HubSpot

The internet has changed the way we live, they way interact with eachother, and the way we do business.  Traditional ways of advertising and marketing have become ineffective and if you want your business to survive you have to shift your marketing dollars to the internet.  That being said, there are numerous marketing channels on the internet that you can utilize: pay-per-click, search engine optimization, social media, email marketing, content marketing, etc.  This is why it is so critical to find an Internet Marketing Agency that can manage all the pieces of the puzzle for you and provide a positive return-on-investment on your marketing dollars. 

If you’re thinking of stepping up your Internet presence to increase traffic to your website, you should consider using an established Tampa Internet marketing company with a proven track record. BluLeadz has successfully worked with clients to help improve their return on advertising investment through, among other things, razor sharp focus on elements of content. Keeping a fresh stream of content on your website is crucial to keeping traffic flowing in and, more importantly, getting those clicks to convert.

In order to be in business you need customers.  And in order to grow your business you need to acquire new customers.  However, you have to go about this strategically if you want to be successful. The first thing you need to understand is how much you can afford to spend on getting a new customer.  This sounds easy but most business owners have no idea what that magic number is.  In fact many business owners have no idea how much they are currently spending on advertising and marketing (yellow pages, TV, radio, internet marketing) to get a new customer.  They can however, tell you how much they are spending on yellow pages per month, and usually with disgust.