BluLeadz Inbound Marketing Blog

We all know that images are critical to the success of a blog post. Whether it’s an illustration for something you’re explaining or a cute picture of a cat (here on the internet, that’s a reasonably successful method in its own right), pictures are wonderful ways of attracting attention. Thanks to television, print media, and even the Internet itself, we are attracted heavily to those things that are easily seen and understood. But, how do you find these photos?

We can hear you now: “I’m not in high school English class! Why do I need to outline?” It’s a tedious task that is never very pleasant, and sometimes it can seem pointless. (And, while a great many teachers might disagree with us, it’s not always a necessity to outline your blog post—but it’s almost always a good idea.) However, you might not remember (or were never taught) how to build an outline for your work.

Sometimes it’s the hardest thing in the world to come up with new ideas for a blog, especially if your blog is extremely specialized. You don’t want to recycle old content, you don’t want to rehash what you’ve already written, and you certainly don’t want to bore your readers. It’s worse if your blog is an industry blog, as there is seemingly only so many things you can write about a product, right?

If you’re having trouble writing a great blog post, don’t fear—you’re not alone. Some of the greatest authors of our time have had trouble putting their own works onto the page, and you’re in good company. But, just like their novels, you need to get your work done on your blog. You want exciting, maybe even controversial, and you need to fit it into 600 words or so. How do you achieve that goal?

Marketing is designed to direct the consumers’ attention to a product with hopes that they will buy it. Marketing is sewn into the fabric of daily life, to the point where people just turn on the television and are confronted with piles of ads that show them wonderful products or services. Companies need to find more creative ways to grab the attention of a customer that is confronted daily with a constant stream of ads. Some creative ways can be found in literary devices commonly used by writers; while not all commercials use the following tactics, the ones that do are the ones to gain the most attention from customers.

Google has always followed a policy of "don't be evil," and for the most part they follow it. (We know there are certain other issues that people take issue with, but they do their best, it seems.) The idea that a person's data is their own is a great start, and now they're doing more to ensure that their commitment to that idea remains solid.

Sometimes when you're writing marketing copy it can seem really tedious. Sometimes, it's really tedious. It can feel like you're writing the same thing over and over again—and sometimes, you are! But that content needs to engage your audience where they are, not where you are, so getting stuck or writing the same thing over and over again needs to have value.

Purple is the last color in the basic color spectrum, which accurately depicts the level of its popularity in mainstream design. While purple can be used to build beautiful websites, not many popular websites opt for purple. Why?

With “Going Green” being the way to go when buying cleaning supplies and other household items, the amount of websites that are green themselves is remarkably low. With green being one of the safest colors in the spectrum, why aren’t more websites green? How would green work for any website?

It’s not very often that one finds a popular yellow website. Why? Yellow is the color of sunny days, sticky notes, and canaries, so why don’t we see more yellow websites? Is it a marketable color to begin with? And if so, how can it help your website?