Applying HubSpot Education to Every Aspect of Your Organization.
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Top 6 Marketing Insights From HubSpot's State of Service Report 2024
When it comes to excellent marketing tactics, customer experience (CX) ranks pretty high on the list of considerations. HubSpot’s State of Service Report 2024 aims to improve understanding of how CX impacts retention.
5 Reasons Every Marketer Should Get HubSpot Certifications
Okay, we all know that getting certifications for anything can feel like a distraction from your primary job duties. After all, you're already doing the job, is getting some certification really worth your time?
Mastering Account-Based Marketing with HubSpot Tools
Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Beginner's Guide to Geofence Marketing (+ Key Metrics)
Say you're the owner or marketing team lead of a business that wants to capture local customers passing by a brick-and-mortar location. Or, you want to serve different content to website visitors based on their location.
How to Create a Brand Strategy (+ Challenges)
So, you want to stand out from the other 33 million small businesses out there on the market. What can you do? One of the first things you'll want to do is create a brand strategy for your business to leverage that ...
Avoid Google Demotion: Fix Link Mismatch
Everybody wants to rule the [SEO] world. For any business, ranking high on Google Search Engine Results Pages (SERPs) is vital for getting discovered online by potential customers.
Unlocking Growth: What is Growth Marketing?
Do you want to grow your business? If you're one of the eight out of ten small business owners without employees, odds are that your answer is "Did the Kool-Aid man break through brick walls?" Business growth means ...
Maximizing Visibility: What Is Earned Media?
How would you like to have your own customers take over the task of promoting your brand to their friends, family, and other acquaintances? How much time and effort could you save while increasing sales if there was a ...
Boost Sales with CallRail-HubSpot Integration
Okay, so you have CallRail, the leading call tracking and AI conversation insights solution that helps companies increase conversions, save money, and close more deals. You also have HubSpot Sales Hub. Now what?
How To Track and Measure UX on Your HubSpot Website
You can't optimize what you don't measure. But, how can you measure the user experience on your website—how people reach the pages they land on, where they stop scrolling, where they hover or click the most, and other ...
9 Marketing Hub Tool Updates in June 2024
HubSpot continuously works to implement and modify its tools to make them more valuable and useful for marketers.
Crafting Compelling Case Studies for Marketing Success
Okay, you want to earn the trust of prospects who have never really interacted with your brand before. What can you do to demonstrate the value your brand can deliver to them? It's story time—i.e., time to show them a ...
Secrets of Viral Marketing Campaigns
In the sprawling digital marketplace where attention is currency, viral marketing campaigns are the gold rush of the modern age. Brands big and small vie for a spot in the collective consciousness of the global ...
Avoiding Marketing Missteps: A Guide
In the ever-evolving marketing landscape, crafting a campaign that resonates positively with your audience rather than angering them can feel like tiptoeing a burning tightrope over a pit of spikes.
Google Sets Its Sights on a HubSpot Acquisition: What You Should Know
Several news outlets recently reported that Google may be trying to buy HubSpot to shore up its customer relationship management offerings. The move would help Google compete better with Microsoft by offering additional ...
Salesforce UI Changes to...HubSpot’s UI? (HubSpot vs Salesforce Update)
It’s been said that “imitation is the sincerest form of flattery.” If that’s the case, then the latest Salesforce UI update should have HubSpot blushing a shade of candy apple red.
Revamp Your Meet the Team Page to Increase Brand Engagement
In the digital age, your website serves as the front door to your business, welcoming visitors with open arms—or, at least, it should.
5 Key Steps for Seamlessly Integrating HubSpot into Your Tech Stack
Okay, so you've just acquired one or more HubSpot Hubs for your business. Now, you want to start using the tools available to you. There's just one problem: you already have a cornucopia of other standalone solutions ...
How To Run A Digital Course Academy And Avoid Common Pitfalls
So, you want to create a digital course academy. Maybe it's for your customers to help them learn how to use your products and services. Maybe it's for your internal team members to get them up to speed on specific ...
Top 4 Trends to Know from HubSpot’s State of Marketing Report
So, HubSpot released its annual State of Marketing Report, and we’ve had a few months to parse the findings in the report and put them into practice. The report details some major marketing trends and tools for ...
HubSpot's Leap into HIPAA Compliance + What it Means for Data Security
HubSpot just made a major announcement: they're adding Health Insurance Portability and Accountability Act (HIPAA) compliance tools to the HubSpot platform!
Craft an Engaging Company Profile That Converts
In the incredibly crowded marketplace modern businesses face, standing out is more than a goal—it's a necessity. Where does the customer's journey begin? It can begin with any piece of content you create. For example, ...
Impact Of Shorter-Form Content On Marketing And SEO
One of the challenges of managing your content strategy is determining whether you should focus on creating single, large content pieces that explore a given topic in detail to provide maximum value, or a series of ...
7 Traits Of Top-Performing Sales Reps
So, what makes for a great sales rep? What is it that separates the greats from the also-rans of selling? There are a ton of different traits that contribute to a sales rep's success.
6 Essential Traits of Effective Business Leaders
Effective leadership can make or break a team. Having a great leader can help inspire members of a group to go above and beyond.
How HubSpot's AI Service Hub Tools Help Improve Customer Satisfaction
Okay, stop me if you've heard this one: the company's VP of finance (or whoever's in charge of the budget) is demanding that the customer support team slash its expenses by 15%. However, the CEO wants to increase ...
Elevate Your Content with AI and HubSpot Content Hub Enterprise
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. With the advent of artificial intelligence (AI), content creation and management have been revolutionized, offering ...
Maximize Service Hub ROI with Help Desk Automation Tools
"Work it harder, make it better, do it faster, makes us stronger" —Daft Punk, Harder, Better, Faster, Stronger. So, what does this song quote have to do with customer service? In the fast-paced world of customer ...
The Deprecation of Third-Party Cookies: Should Your Marketing Change?
Google’s plan to stop using third-party cookies by the end of 2024 has raised many concerns in the marketing world. This change will give users more privacy while they browse, meeting the demands they prefer today. But ...
Cin7 to HubSpot Integration: A Guide
Unlock the full potential of your business operations by seamlessly integrating Cin7 with HubSpot. This guide walks you through every step of the process.
Reinvented Service Hub Features Transforming Customer Engagement
Scaling support team resources and driving customer retention are key concerns for any customer experience (CX) leader. Whether you're a VP of customer support or a support team manager, it's a struggle to acquire ...
Why You Should Switch to Content Hub: Outgrowing HubSpot CMS
"The King is dead, long live the King!" HubSpot has retired its old CMS Hub and in its place has launched an AI-enabled content creation and management powerhouse with Content Hub. This new and vastly improved hub ...
The HubSpot NetSuite Integration Guide for Beginners
For any aspect of your business, having the right data available when you need it is critical for success. Data integration between solutions like NetSuite and HubSpot help ensure that you have the information you need ...
HubSpot Integration and Migration Overview: QuickBooks
In any business, having a solid grasp of your gross revenue and expenses is fundamental to success. Having tools that make it easy to track your spending and your revenue generation help you measure the financial health ...
How to Set Up an Abandoned Cart Workflow in HubSpot
Online storefronts are almost a given for modern businesses. Many companies, particularly those that sell products to customers directly, have online cart systems that allow their customers to complete orders online ...
How to Set Up HubSpot’s Shopify Integration to Drive Sales
Owning and operating a business has never been easier from an operational standpoint. With so many business-enabling platforms and software available today, you could sell your products or services out of your car trunk ...
How to Integrate Salesforce With HubSpot to Improve Alignment
Wouldn't you like your marketing to be as strong as your sales and vice versa?
HR and Sales Use Cases for HubSpot Tickets
The HubSpot tickets tool is an invaluable tool for customer service teams of all sizes and industries. But, did you know that the tool is useful for more than just improving customer service? It’s also a great tool for ...
4 Ways to Use HubSpot Content Hub AI Tools for Your Business
On April 3, HubSpot launched a brand-new Hub to help further improve the ROI that subscribers see from the platform: Content Hub. This all-in-one, AI-powered content marketing solution helps marketers of all industries ...
Improving Customer Serivce with HubSpot's Ticketing System
In a hyper-competitive business landscape, being able to provide top-notch customer service can provide a crucial advantage. In this article, we’ll cover the benefits of HubSpot’s ticketing system and how you can use it ...
Benefits of Using HubSpot's Built-In Ticketing System
What’s your first thought when you hear the word “ticket”? Do you think of going to the movies, traveling by plane, or getting pulled over for speeding? Well, there’s another kind of ticket that should come to mind: ...
What Is a HubSpot Workflow? (+Why You Should Use One)
In any modern business, automation is an incredibly important tool. When you think of automation, you might picture the machinery used to mass-produce all kinds of products for global consumption. But machinery isn’t ...
Why It's Important to Set Up Your HubSpot Email Signature
What’s the first thing you think of when you hear “signature?” for some, it’ll be something like filling out a paper form, signing a contract, or an autograph. For marketers and sales reps, however, signatures aren’t ...
5 HubSpot Workflow Templates You Need to Create
Workflows are one of the best ways to automate key processes for your business on the HubSpot platform. With a well-made workflow, you can automatically send out chains of messages, assign contacts to appropriate ...
10 HubSpot Email Templates to Make for Your Business NOW
Email templates are a great way to save time on writing new emails that you send frequently for different initiatives. With a template, you can have a consistent format for your emails that helps to create a lasting ...
5 Effective HubSpot Sequences for Sales and Marketing Success
Making the most out of your HubSpot platform means knowing when and how to leverage all of the tools that HubSpot has to offer. Sequences are one of the most well-known tools for sales and marketing teams in the Sales ...
Creating HubSpot Sales Sequences
Creating sequences in HubSpot can be a useful way to help your sales, service, and even marketing teams communicate with prospects and customers quickly. A well-made set of email templates plugged into a sales sequence ...
5 Reasons to Customize Your HubSpot Deal Stages
HubSpot is often easy to learn, but difficult to master. Getting the most out of your HubSpot subscription requires having an in-depth understanding of its tools and how you can use them to the fullest.
What Are HubSpot Deal Tags? (+Why You Should Use Them)
Closing deals is a must for any business. After spending weeks, months, or even years nurturing leads down your sales funnel—moving them from unknown contacts to leads, marketing-qualified leads (MQLs), and then ...
HubSpot’s Evolving Pricing Model: 15 Things You Need to Know
**Updated March 26, 2024** HubSpot’s pricing model is changing. As of March 5, 2024, HubSpot is using an updated pricing model for all hubs that is based on seats. This was not a “spur of the moment” decision. HubSpot ...
What Are Tickets in HubSpot?
HubSpot has many tools for different users. While the marketing and sales tools are perhaps the most well-known tools on the HubSpot platform, the service tools in HubSpot can be just as critical to a business’ ongoing ...
HubSpot Sequences vs. Workflows: What You Need to Know
Whether you’re a new HubSpot user working with the platform for the first time or you’re an old hand at using HubSpot tools, it can be a challenge to know which tool on the platform is the absolute best for your needs. ...
How to Update Your HubSpot Email Authentication Settings
Recently, Google and Yahoo set new DMARC requirements for email senders to try to cut down on the number of unsolicited emails that users receive daily. These requirements are making it so that HubSpot users who send ...
How to Write Social Media Captions to Drive Engagement (+ Examples)
Social media has taken the marketing world by storm, and more and more businesses are hopping online to promote their brand. And it seems to be working. Nearly 90 percent of marketers say their social media marketing ...
What’s the Deal with HubSpot Deals? How to Manage the Tool (+Videos)
Okay, you’ve got a healthy marketing funnel going—stuffing the top with leads, nurturing them with marketing content, and converting them to sales-qualified leads (SQLs). What’s next? Well, after your sales team has ...
The Ultimate Guide to Using HubSpot Tickets (+ Video Tutorials)
Tickets are an important means for organizations to track and prioritize actions. With a solid ticketing system, organizations can help their service teams track (and adhere to) service level agreements (SLAs). This can ...
BANT: 30 Questions You Need to Ask To Qualify Your Prospects
BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
The HubSpot Email Guide: Everything You Need to Know (+Video)
Emails are a critical communication channel for businesses of all sizes and industries. According to Statista, there were 347.3 billion emails sent per day in 2023—and that number is projected to grow to 392.5 billion ...
The Guide to Using HubSpot Lists (+Video Tutorials)
Okay, so you’ve built out your HubSpot platform a bit—you have a website, you’ve set up ads, you’re generating new contacts via HubSpot forms, but what now? How can you turn those new contacts into customers and ...
How to Conduct an SEO Analysis to Climb SERPs (+ SEO Tools & Checklists)
Search engine optimization (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site’s rank. But improving your SEO isn’t a process ...
8 Metrics to Track for Measuring the Success of Recruitment Marketing
With today’s highly competitive job market, it can be challenging for companies to attract top talent. Nevertheless, employers use different recruitment marketing tactics to spread the word about their job ...
The HubSpot Activity Feed Guide (+ Tutorial Videos)
HubSpot is constantly working to expand the list of tools that users have available to them. And, the more tools that you use on the platform, the more easily you can track all of your interactions with leads, ...
16 TOFU, MOFU, and BOFU Content Examples for Your Marketing Funnel
Before the advent of the internet, marketing was almost exclusively based on outbound methodologies. Whether you were ready to buy or not, TV commercials would interrupt your favorite shows. Newspaper and magazine ads ...
The Ultimate Guide to Using HubSpot Custom Objects (+Video Tutorials)
In HubSpot’s own words, objects “represent business relationships and processes.” Objects in HubSpot can be many things—contacts, deals, companies, and tickets are all examples of objects. They’re the basic building ...
What to Know About HubSpot’s Target Accounts Index (+ Videos)
Finding ways to seal the deal with your high-value prospects is a constant challenge for any sales team. Getting the right prospects in the door for sales to talk to is a critical task for marketing departments in any ...
12 of the Greatest Unsubscribe Page Examples You Can Steal
No matter how hard you work to make your blog engaging and high-quality, it’s inevitable that some of your subscribers will choose to opt out of receiving new blogs from you. When it comes to lead generation, ...
19 Tips on How to Conduct Social Media Prospecting on the Top 5 Sites
In today's world, social media is both the main source for the latest news and the medium most people use to stay connected. Social networking sites can also help you become a thought leader and earn new customers and ...
Building Tomorrow: Tech Giants Support Education with STEM Scholarships
STEM scholarships can enable students to improve people’s lives and a business’s performance metrics. Tech giants know this, so they financially support education to inspire young people to enter the field. Let’s take a ...
HubSpot Contacts: How to Manage Your Database (+ Video Tutorials)
Whether you’re an old hand at managing relationships with customers or are relatively new to the field, odds are that you need some way of keeping track of all the leads, prospects, opportunities, and customers that ...
7 Great FAQ Page Examples That You Can Copy (+ Best Practices)
Clients and customers are bound to have a few questions about your products, services, or company. While we want to try and answer those questions in our web copy, blog posts, and content, it can sometimes be difficult ...
How to Use HubSpot Calling Tools (+ Videos): The Ultimate Guide
When it comes to closing a deal or providing a vital service to your customers, sometimes an email just isn’t enough. There are occasions where you’ll need to provide that personal touch to a customer interaction to ...
The Ultimate Guide to Using HubSpot Reporting
So, you’ve set up a website, you have a sales team, and your marketing department is cranking out content like crazy. How do you measure your results? Reviewing reports of sales and marketing department performance is ...
How to Use Colors in Marketing to Influence Consumer Behavior
Colors are a large part of your marketing’s success. They are everywhere — shaping logos, advertisements, websites and much more. When businesses use colors, the choices they make are always a strategic and serious ...
Advertising vs. Content Marketing vs. Content Advertising (+ Examples)
Modern technology has completely changed the landscape of pretty much everything. People are used to instant gratification and being able to take "control of the wheel" when it comes to their interactions with brands. ...
Using HubSpot’s Companies Tool for Your Sales & Marketing (+Videos)
Companies are more than just a property in your HubSpot portal—they’re a critical means of organizing and profiling contacts in your database. That’s why HubSpot has a special page under your contacts just for managing ...
13 Reasons Why You're Not Hitting Your Sales Goals (+ Success Tips)
Without identifiable sales goals to work toward, leaders can become a bit aimless or unfocused when directing their teams. Goal setting isn’t just a guide to your "Big Picture" business objectives. It also helps ...
10 Tips to Crush Your Next Outbound Sales Calls (+ Script Examples)
I know what you're probably wondering: "Wait, isn't Bluleadz an inbound marketing agency? Why are you doing a post about outbound sales calls?" The reason is simple. Outbound calling still remains a valuable means of ...
How to Run the Best Pipeline Review Meeting (+ 10 Questions)
Any salesperson can tell you that managing your sales pipeline can be incredibly complicated. Organizing top, middle, and bottom-of-the-funnel interactions and setting up content and resources to facilitate the buyer's ...
The Ultimate HubSpot Onboarding Checklist: How to Start Growing Fast
HubSpot is a streamlined, all-in-one tool for inbound marketing, sales, and customer service. While the convenience of having everything you need in one software makes your marketing and sales workflows more efficient, ...
How Long Does It Take to Design a Website? (+Timeline)
The way your website looks and functions has a huge impact on user experience and how your brand is perceived. If your website looks like you’re sending visitors back to the ‘90s, it can potentially impact future ...
How to Clean Up Your Contacts In HubSpot CRM (+ Data Cleansing Tools)
There are many reasons why HubSpot has such a large and loyal following. It’s a user-friendly, all-in-one platform that enables your teams to provide customer service, market to prospects, and improve your sales process ...
21 Modern Website Design Trends (+ Examples of Sites That Convert)
The term modern can be subjective. Maybe you consider interactive content to be a modern element; or having a responsive design lets you know that the website owner is current on SEO best practices. If you’re in an ...
121 Powerful Trigger Words That Elevate Content Marketing (+ Examples)
Can you think of any ads, headlines, or titles that immediately snatched your attention just because of how they were phrased? That they made you feel impassioned or emotional for some reason, but you couldn't quite ...
8 Business Development Metrics to Help You Fill Your Pipeline
Business development teams have become a central part of the sales process. Why? Because business development is highly impactful to what happens at the top of your sales funnel. The correspondence between business ...
Mastering the HubSpot Conversations Inbox (+ Videos)
Wouldn’t it be great if there was a single location in your customer relationship management (CRM) solution where you could track all of your communications with customers across all of your different channels? Well, if ...
How to Engage a Virtual Audience: (+Tips and Interaction Strategies)
Imagine attending a professional development event where you listen to speakers, network, play games, and chat with other attendees — all from your home office. You can build an event just like that with the help of a ...
12 Partnership Marketing Examples That Drives Sales (+ Tips)
There comes a time when many brands need to leverage their marketing strategies by doing something daring and exciting to capture the attention of untapped market segments. A good way to give their brand the edge they ...
20 Excellent Trade Show Marketing Ideas to Get More Leads (+ Examples)
Industry events are an excellent opportunity to network with an engaged audience and present them with content and resources geared toward their interests. When you’re well prepared for these events, you can make a big ...
5 Simple Steps to Write a Benefit Statement (+ Tips and Examples)
When talking to potential customers, marketers often fall into the trap of listing all of the special features that their product or service offers, hoping to persuade them with cool traits and tricks. While features ...
27 Common Sales Problems & How to Fix Them
Having some sales problems? As a team embraces the inbound philosophy, it’s important to recognize opportunities to re-engineer processes around sales best practices. Many techniques that were once favored in ...
24 Examples of Companies with the Best Customer Service
Your customers deserve the best service possible. Once you close a deal with a new client, you should continue to delight them with great customer service. Unfortunately, many sales funnels are designed in a way that ...
8 Kickass 'Request a Demo' Page Examples That Drive Conversions
Does your website have a landing page where bottom-of-the-funnel (BOFU) and sales qualified leads (SQLs) can convert? Having a “Request a Demo” landing page allows visitors and qualified leads to raise their hand and ...
12 Examples of Great Leaders and Their Number One Daily Habit
Great leaders guide our world through both good times and bad. Without leadership, our society would likely be a chaotic swarm of misdirected misfits. Leaders bring people together and unite them toward a path of ...
What Businesses Should Know About This Month's Apple Event
The buzz surrounding the Apple event and annual announcement on new iPhone features fills the news every fall. September 12, 2023, was no different, with multiple outlets posed to share the latest features. Apple has a ...
The 20 Best Contact Us Pages That Convert (+ Best Practices)
If someone was searching your site and wanted to get ahold of you, what would they see on your contact us page? A phone number? An address and map? Nothing? Marketers often spend so much time focusing on the design and ...
34 SMART Goal Examples (+ Template) That Will Help You Succeed
Before you start, you need to get SMART. No, my caps lock is not stuck. And no, I’m not yelling at you either. SMART goals are real, and implementing them into your company and professional development can help you ...
HubSpot Sequences Guide: How to Drive Sales Efficiency (+ Video)
So, you want to make sure that your customers and your prospects are all promptly communicated with via a series (or should I say, a sequence) of sales emails. You could set up a workflow in HubSpot to automatically ...
30 of the Best Marketing Campaigns of All Time That Spark Inspiration
Back in the days of three TV networks, AM radio, and newspapers, advertising was a competitive industry that gave us some of the most entertaining marketing campaigns ever. In today's data driven world, the medium has ...
How AI Drives Business Growth and Competitive Advantage
In the rapidly evolving world of business technology, utilizing artificial intelligence (AI) is not optional if you want to keep up. AI business growth happens in various ways, including employee productivity, customer ...
20 of the Best Meet the Team Page Examples You Need to See (+ Tips)
When visitors visit your site and click on your Meet the Team page, what do they see? Headshots? A team photo? Nothing? If your answer is nothing, then you should definitely keep reading. After exploring this page, ...
The HubSpot Workflows Guide: Video Tutorials (+ Examples)
Imagine, if you will, a tool that can help you automate sales and marketing activities—a means to automatically send out customer persona-specific email drip campaigns to new customers, generate reminders to your sales ...
22 of the Biggest Marketing Fails of All Time (and Why They Sucked)
An idea can sound great in the conference room, but when you get it out there... not so much. Sometimes what you thought was a great idea can go terribly wrong in so many ways. Whether it’s how it's executed or how it's ...
Empowering Growth: The Role of Strong Leaders in Cultivating Talent and Innovation
A leader's job is to map out growth opportunities and find ways to thrive as individuals and employees. Managers and team leaders must encourage and uplift while pointing people to improvement. Figuring out how to ...
The 8 Best Company Profile Examples That Stand Out in 2023 (+ Template)
Very few things in the world of business copywriting ignite such mixed feelings as the company profile. In general, business owners love a company profile. They want to delve into every little detail of how their firm ...
15 of the Best Ways to Get Instagram Followers for Your Business
Instagram is more than just the leading repository of latte art. It has more than one billion monthly active users – yes, billion with a “b.” And while the majority of users are in the U.S., it has a massive presence ...
Top 26 Information Technology (IT) Website Examples (+ Design Trends)
When was the last time you went an entire day without technology? Even when people want to go “off the grid” for a few days, they still make sure to take pictures with their mobile devices, then upload them to social ...
26 Mission Statement Examples That Inspire (+ Template)
Quick. What’s the first thing you think about when some of your favorite businesses come to mind? If you’re into places like Sprouts and Whole Foods, your first instinct may be to think about organic, fair-trade ...
How to Use Google Site Search: 16 Tips for Crawling Your Website
Google has become an inherent part of today’s contemporary lifestyle. Whenever anyone needs information on anything, their first instinct is to “Google it.” They open Google on their browser, or just tap a Google search ...
How to Ask For Google Reviews (With Best Practices and Templates)
Google reviews can do wonders for your business. They can boost credibility, reputation, and prove that you’re as kickass as you say you are. Who doesn’t want that? Beyond that, collecting reviews on your Google ...
Top 22 Case Study Examples That Boost Sales (+ Templates and Tips)
Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog content to engaging webpages, ...
33 Catchy Business Tagline Examples & How to Create Your Own
Great taglines have a few things in common — they're memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail mixed with some ...
6 Ways to Elevate Customer Experience With ChatGPT
A global economy and added competition require companies to offer customer-centric experiences to attract a limited pool of users. You want to stand out from the competition and give your customers a stellar experience. ...
3 SMS Marketing Facts That Surprise Most Marketers
SMS marketing is not new, but it feels novel. Email marketing has overshadowed most communication marketing methods since email’s inception, but companies are getting craftier and savvier by taking advantage of text ...
How the Rise of AI Is Changing the Marketing Industry
With the rise of artificial intelligence (AI), this technology is making a transformation in the marketing industry. As a marketer, you understand the importance of staying ahead of emerging trends. However, AI is ...
There's a Huge Shift in Customer Expectations Happening Now
Customer expectations have changed a lot when it comes to buying goods and services. Just 20 years ago, it was common to pay by check at the grocery store. Now, you’d be hard-pressed to find anyone carrying a checkbook, ...
What Love Is Blind Taught Me About Brand Marketing
Love Is Blind, a popular Netflix show that follows a group of singles looking for love and willing to marry someone they’ve never met in person, can teach you a lot about brand marketing. The show stars contestants that ...
The Top Growing User Interface (UI) Trends to Help You Grow in 2023
User interface (UI) designers have to stay up on the latest UI trends if they want to create successful sites and apps. While some elements remain the same over time, others change as technology and society changes. ...
The Top Marketing Solutions Businesses Should Invest In to Grow
Marketing is a crucial part of running a successful business. Yet, it is one of the areas companies can waste money more quickly than almost any other. How can one know which promotional efforts pay off and which should ...
How the Aircall-HubSpot Partnership Helps You Grow Sales and Retention
The HubSpot platform provides all the tools and integrations needed to grow businesses of all sizes. From large scale enterprises to small businesses and everyone in between, HubSpot remains the most flexible CRM ...
6 Reasons Why You Should Write a Year In Review Blog Post
Finding excellent content for your blog can be a challenge even with an editorial calendar and plenty of useful topics to cover. A year in review blog post gives you an opportunity to summarize your top performing ...
What the Metaverse Means to Marketing Agencies (+ Strategy Examples)
As the metaverse takes virtual experience to a whole new level, marketers are beginning to wonder what digital marketing will look like in the future. Though the concept of it might still seem like a mystery, more ...
8 Ways to Motivate Your Team and Hit Your Q4 Goals
As companies start to head into the fourth quarter of 2022, keeping focus can be a challenge for team leaders. Do you ever wish those working with you would jump in and do what they need without constant urging? Perhaps ...
How Much Does HubSpot Cost? Learn Which Plan Best Supports Your Growth
HubSpot is a powerful marketing and sales tool that can help businesses foster leads and grow their brands. But with so many software tools available, figuring out the HubSpot cost can feel overwhelming. HubSpot pricing ...
How Marketers Can Harness a Growth Mindset
Cultivating a growth mindset is the best way for marketers to stay agile when faced with uncertainty. Rather than being a person who knows it all, a growth mindset gives you the power to be confident and embrace change. ...
Using HubSpot Reporting Dashboards to Hit Growth Goals (+ Examples)
One of HubSpot’s many features in its CRM is its reporting dashboards. HubSpot reporting is streamlined and easy to use in their Dashboards, which are customizable based on the type of data you're reviewing. You can ...
How to Bolster Your Marketing Team in Q4 to Hit Your Revenue Goals
With the end of the year approaching, it’s truly one of the busiest times for online marketers. However, it’s also crucial because you need to boost your sales throughout Q4 – ensuring you hit your year-end revenue ...
6 Growth Opportunities All Email Marketing Campaigns Are Facing
Email marketing is a cost-effective and simple solution companies use to grow their small businesses. However, many don’t realize the major growth opportunities that come with it when starting a new campaign. For ...
How to Create Engaging CTAs Users Will Have to Click On
The calls to action (CTAs) on your site can send your conversion rates soaring. People are used to seeing CTAs in advertisements, emails, and on websites and social media platforms. If you want to really grab user ...
AI Company Boosts Their Sales Team Productivity After HubSpot Audit
You can have the most reliable and skilled sales team. But the reality still remains that in order to do their jobs as efficiently as possible, they need to have all of the technologies and resources to do so.
Cybersecurity Company Optimizes B2B Sales Process With Sales Hub
Every business has their own ways of doing things. Developing buyer personas is crucial, but how you move them along that sales funnel until they finally become customers often requires strategic and customized planning.
How to Optimize HubSpot Behavioral Events to Nurture Qualified Leads
Your website is a treasure trove of information. In addition to all of the obvious elements you’ve included to showcase your expertise, there’s even more valuable data regarding how your target audience interacts with ...
HubSpot Onboarding Leads to More Effective Marketing and a Bigger ROI
Sometimes, clients come to us already being familiar with one of the HubSpot hubs, seeking to expand the benefits they've already experienced. Other times, they need full guidance and training as they go through their ...
Hospitality Group Manages Multiple Brands with HubSpot Business Units
One of the many things we love the most about HubSpot is the platform’s ability to make running a business infinitely simpler. In addition to basics such as having a CRM and marketing automation, they also offer useful ...
How HubSpot CRM Tools Help Construction Businesses Grow
One of the best aspects of the construction industry is that people will always need you, so it can get really busy, really quickly. By the same token, having so many contacts can also lend itself to a lot of issues — ...
5 Tips for Identifying Your Brand's Target Audience
Knowing your brand’s target audience is the first step to improving the chances of tailoring your offerings to what they want. Some people take the outdated approach of trying to market to everyone at once. But, doing ...
The 4 Next Business Tech Advances Your Company Needs to Scale Fast
It’s impossible to predict all the technological changes on the horizon, but keeping up with current trends can move your company forward. No one expected the pandemic to shift the world into a more remote place with ...
Nonprofit Improves Internal Efficiencies By Migrating to HubSpot LMS
One of the things we love the most about HubSpot is its practicality — it’s user-friendly, it offers a myriad of tools to make everyone’s jobs easier, and since it has marketing, sales, and service hubs, it often ...
SaaS Company Increases Form Submissions After Conversion Optimization
There are a lot of components that go into effective inbound marketing campaigns. You can do everything right to generate more website traffic – search engine optimization (SEO), social media campaigns, and lead ...
10 Re-Engagement Email Campaign Tips to Drive Conversions
Email marketing is one of the most effective ways to nurture your leads and stay top of mind when they’re ready to seek additional information or to finally make a purchase. However, it’s also common to have a lead who ...
Exam Prep & Assistance Company Migrates Pardot to HubSpot
Companies have a myriad of choices when it comes to software to run their business. The options include a ton of different tools, such as: Customer relationship management Content management systems Marketing automation ...
EHR Software Company Establishes Inbound Strategy with Bluleadz
HubSpot offers a myriad of tools to maximize efforts through their Marketing Hub and Sales Hub. But in order to implement everything successfully, you must develop the right content, nurture your leads, and train SDR ...
Tech Company Leverages HubSpot Sales & Service Hub Implementation Services to Scale Their Business
One of the things we enjoy the most at Bluleadz is helping companies grow. We thoroughly understand the excitement of scaling a business and meeting goals time after time. We were excited to support a recent client that ...
Nonprofit Improves Reach Using Marketing Hub Implementation Services
Every client has very specific needs; and to find the most appropriate solutions, it’s crucial to thoroughly understand their most pressing challenges. This is what we did with a client seeking to expand their brand ...
FinTech Company Increases Sales Meetings After HubSpot Website Design
Our mission at Bluleadz is to help businesses transform the way they market, sell, and service their customers while maximizing the impact of the HubSpot platform. And both of these elements were present when we ...
19 B2B Marketing KPIs You Should Be Measuring to Crush Your Goals
B2B marketing is a lot different from the B2C variety. The investment is larger, and it often requires buy-in from several individuals within a company. Therefore, it’s crucial to incorporate the practice of building ...
How to Get Started With HubSpot Setup to Grow Your Business
We live in an age where there’s a software as a service (SaaS) solution for most business needs. Need a customer relationship management (CRM) software? Email marketing solutions? Customer service? Name it, it exists, ...
The 5 Key Components to Customer Retention That Support Your Growth
Every business wants to attract new customers, but holding onto the customers you already have is usually just as important. On average, converting a new customer is much more expensive than securing a repeat sale. ...
How to Build Your B2B Marketing Funnel to Grow Your Business
No matter which industry you work in, you’re likely familiar with enough jargon to start a new language. It’s esoteric. It’s a sure giveaway of who’s had experience doing what. In the marketing world, one of those terms ...
7 Video Marketing Content Creation Tips for Engaging Your Audience
Video is one of the most popular types of content you can produce. People love the ease of absorbing the visual medium and seeing your product or service in action. Sites such as YouTube and Vimeo continue to grow in ...
Pardot vs. HubSpot: Which One Wins for B2B Marketing Automation?
B2B marketing is significantly more complex than the B2C variety due to the fact that B2B transactions typically require a much larger investment. As a result, you have to set aside time regularly to strategize: How can ...
Pardot to HubSpot Migration: Why and How To Do it
Pardot and HubSpot are both excellent platforms that offer B2B marketing automation tools designed to make your campaigns run more efficiently. It’s no wonder they’re two of the most popular solutions in the market.
What is HubSpot World Certification Week and Why You Should Care
May 9 through May 13, 2022
Why You Should Consider HubSpot for Small Business Operations
Why Use HubSpot CRM for Better Law Firm Management
Law firms need a wide array of software to run efficiently: Client intake, case management, time tracking, and billing are just the tip of the iceberg. In addition to all of the administrative work, you want to ensure ...
HubSpot Service Hub vs. Zendesk: B2B Customer Satisfaction Comparison
You could spend months conducting research about SaaS business solutions. No matter what you need to do, there's software for it. Marketing? There’s a SaaS for that. Sales? There’s a SaaS for that. Payroll? You guessed ...
SendGrid vs. HubSpot: Who Has the Best B2B Email Marketing Tools?
B2B marketing is significantly different from the B2C variety. Since their transactions generally require a larger investment, leads take their time conducting research — and once they narrow down their options, they ...
Forget the 4 Ps: The New Marketing Mix Has 14 of Them to Drive Success
If you’re an old hand at marketing, you probably learned about the "4 Ps" of marketing in school or during on-the-job training. And only the 4 Ps—product, price, place, and promotion. Yes, it was a simpler time, with ...
Getting Started With HubSpot: the B2B SaaS Platform forBusiness Growth
Running a business requires getting acquainted with many business platforms. They all have pros and cons. They all serve a specific purpose — accounting, payroll, marketing automation, and customer service, to name a ...
How Long Does B2B Inbound Marketing Take to See Results? (+ Tips)
The 7 Top HubSpot Competitors for B2B Marketing Automation
HubSpot has become the software equivalent of the popular kid in town. Browse through LinkedIn and you’ll find a myriad of marketing professionals display their certifications. Enter a search engine query regarding ...
HubSpot CMS vs. WordPress: How To Choose a Digital CMS
There are a lot of elements that come into play when creating website content. First and foremost, you have to create quality, useful, relevant content. However, since there’s so much fierce competition whenever someone ...
Using HubSpot Playbooks to Streamline B2B Sales Strategy (+ Examples)
You started your business because you’re good at what you do. You know you can serve a purpose, and serve it well. You know the industry, what your audience needs, and maybe you even have a niche. But even if you are ...
The Pros and Cons of the HubSpot Marketing Starter Plan
HubSpot has become one of the most popular business SaaS providers around the world for many reasons. It’s user-friendly, offers best-in-class features to nurture your leads, and — best of all — comes with an affordable ...
How to Use HubSpot for Nonprofits (CRM)
Nonprofit organizations make life better for a lot of people. Their raison d'être is to provide needed services, education, and other types of programs to improve the quality of life of community members. But just as ...
How To Optimize Conversion Paths On Your B2B Website
Nobody on this planet can guarantee that by following X or Y strategies, you’ll end up on Google’s first page. However, there are many practices that will significantly improve the likelihood of this occurring.
Overcoming the 12 Most Common B2B Challenges for Marketing and Sales
Effective marketing always requires long stints of planning, implementing, and testing different iterations. Market research, developing buyer personas, and A/B testing are all part and parcel of the industry. You know ...
How to Provide Extraordinary B2B Support to Delight Your Customers
When it comes to customer service, you really want to go out of your way to make people feel appreciated. This is even more important in a day and age where everyone is used to getting what they want, when they want it. ...
Why Use HubSpot Integrations To Your Website + How To
Your website is your presentation card. In fact, it’s even more important than that, because unlike the latter, people can find it organically. They don’t need to meet you at a networking event or have a friend of a ...
10 HubSpot Deals Best Practices to Help Close More Customers
Anyone who works in sales or marketing can attest to the fact that there is always a metric ton of information keep track of. How many people have visited your company? How many have signed up for your email list? ...
10 HubSpot Lifecycle Stages Best Practices
HubSpot is a popular SaaS business solution because it increases efficiencies in marketing, sales, and customer service. Their tools are designed to make your teams’ job roles easier to do, while at the same time ...
The 9 Best HubSpot Email Marketing Tools To Help You Increase Revenue
How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? The fact remains that while it’s common for people to delete ...
The 7 Best B2B Marketing Channels to Leverage for Business Growth
When you run a B2B company, you have to take into account additional considerations. How are you going to build long-term relationships with your prospects? How are you going to educate them on your benefits and ...
Top 6 Data Hygiene Best Practices
Accuracy is everything. When you order anything online, you want to receive exactly what you bought. By the same token, when you look at your KPI dashboards, you expect them to reflect true information — especially ...
How to Prepare for an eCommerce Website Redesign Launch to Drive Sales
The website design that worked for your ecommerce store in the beginning likely won’t work as well once you’ve grown past a certain point. Preparing for an ecommerce redesign takes time and effort, but the result can be ...
How Automated Workflows in HubSpot Will Improve Your Sales Process
If you run a B2B company, you’re painfully aware that the sales cycle can be long. Prospects want to conduct comprehensive research. They want to weigh and compare their options. They have to go through an education ...
7 Tips For Creating Sequences on HubSpot
Communicating with leads effectively requires so much strategizing. You need to create a buyer persona to identify your target audience’s job responsibilities, preferred method of consuming content, preferred method of ...
30 of the Best HubSpot Integrations
One of the most important things you should always ask yourself when investing in new software is if it’s user-friendly. This will make your team’s lives easier and will likely yield better results than an option that ...
How To Use HubSpot To Generate More Sales
HubSpot is one of the coolest things on the planet. And that’s not hyperbole. If you’ve used it, you know it’s true. If you haven’t, hopefully, you’ll get with the program by the end of this blog (or before - because ...
Understanding Lead Scoring on HubSpot (+How To Set It Up)
Let’s talk about leads. If you’ve been in sales or marketing long enough, you’re well aware that not all of them are created equal.
Tracking Campaigns Performance With HubSpot Campaign Reporting
One of the many useful aspects of digital marketing is your ability to track their performance. You can see how many people opened your emails, how many clicked through to your website, and how many took a desired ...
How To Integrate HubSpot CRM To Google Ads
Although there are several search engines, the reality is that Google is the most popular. It’s so widely used, its name has become a verb synonymous with conducting online research. Therefore, it makes sense that when ...
9 Lead Nurturing Strategies That Work (+Best HubSpot Tools & Examples)
One of the most exciting things for any business is to get new customers. Granted, you love your existing ones and go out of your way to keep them happy, but having a steady stream of leads is crucial to keep the dream ...
HubSpot Best Practices for 2022 (+How To Do a HubSpot Audit)
If you’re on HubSpot, you’re aware it has a multitude of features to make any marketing geek and sales rep happy. And while you’re probably using a lot of them to make your processes easier at work, do you know if ...
The Complete Guide to Developing a B2B Marketing Strategy
Marketing can be tricky. What worked last year may be passé today; and what works on a specific demographic may not work for yours. In addition, there are other factors to keep in mind, such as whether you’re a B2B or ...
7 Reasons B2B Inbound Marketing Is a Must to Accelerate Revenue
why?What do you know about marketing? Specifically, inbound marketing? In a world where trends are ever-changing and people expect instant gratification, it can feel nearly impossible to stand out from the crowd. What ...
10 Reasons Small Businesses Need a CRM (+ Best Small Business CRMs)
If you run a small business, you may be thinking that you’re able to conduct your operations without as many resources as the larger variety. And while that’s true to some extent, there are certain common denominators ...
10 CRM Best Practices to Optimize Effectiveness and Drive Growth
If you run a B2B business, you’re likely aware of the benefits of investing in customer relationship management (CRM) software. Even if you don't have one yet, the fact that you’re reading this blog means that at least ...
7 Common CRM Challenges and How To Fix Them
Running a business effectively requires investing in a list of softwares that will facilitate each job role. You’re aware of this. So are your business partners. But while there are certain applications that are obvious ...
How to Choose the Best CRM to Grow Your SaaS Business (+ 5 Solutions)
Software as a Service (SaaS) has been a game changer in many industries. Want to watch a movie? You watch Netflix. Listen to music? Open the Spotify app. Worldwide pandemic that caused office workers around the planet ...
CRM Software Training: Preparing Your Team For Success (+ Top Courses)
Having a good CRM platform is crucial for any business to run as efficiently as possible. It enables you to keep all of your contacts’ information in one centralized location, gathers information so that you can provide ...
10 CRM Trends of 2022 + How They Impact Growing Your Business
It’s the third decade of the 21st century. At this point in the game, it should be a given that every business owner invests in a good CRM platform. It’s the only way to remain competitive in current markets, regardless ...
7 CRM Features You Need to Use to Grow Your Business
Once upon a time, businesses could get away with keeping track of contacts by using a spreadsheet. All you needed was a place to store names and contact information. But such methods have gone the way of payphones and ...
What Are Inbound Leads? How to Leverage Your CRM to Better Manage Them
When it comes to getting leads from your business, the possibilities are many. There are those whom you met at a networking event. There are those who were referred by current or existing customers. Then there are those ...
15 Website Design Tips: How to Create an Effective Business Website That Drives Growth
Once upon a time, businesses could survive (and often even thrive) based exclusively on people who saw their brick and mortar storefront. Many even got the bulk of their clients from referrals. It may not have been ...
Bluleadz Reaches Elite Status as a HubSpot Partner Agency
HubSpot has changed the marketing landscape. Its many tools, functionalities, and nifty task automation make promoting your B2B business a significantly more efficient process than it has ever been before.
Website Migrations: How to Complete a Migration to Improve Search Visibility (+ Checklist)
When you first created your business website, it’s possible that you did some research on available platforms and chose one that best fit your needs. However, those needs evolve over time. This could be due to scaling ...
7 Benefits of CRM Software: Why It’s Crucial for B2B Business Growth
Running a B2B business comes with longer sales cycles, lead nurturing, and generally expecting customers to make a significant investment in your goods or services. And in addition to needing to have a lot of patience, ...
How to Use AI to Improve Your Marketing Campaign and Hit Your Goals
Artificial intelligence and machine learning will transform the world of business in many ways, namely through automation and more streamlined operations. When combined with nuanced data and behavioral information, it ...
14 HubSpot Website Design and Development Tools to Build a B2B Website
Building a B2B website requires a lot of strategic planning. You want to ensure you guide your audience along a conversion path without making them feel like you’re being pushy. You want to provide value. You want to ...
6 Benefits of Creating Wireframes Before Designing a Website (+ Examples)
Designing an effective website requires many elements — coming up with the layout, taking into account the user experience (UX), knowing how to implement certain functionalities, writing content, and incorporating ...