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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
7 Website Optimization Tips to Prepare Your Site for Traffic Surges
One of the best things that can happen to your website, and online presence, is a surge in traffic. However, if you didn’t prepare for it, a swell can bog down performance, or worse, knock it offline. Disruptions can ...
How to Implement a Referral Marketing Strategy (+ Examples)
We have all benefited from the recommendations a friend or loved one has made to us, at one point or another; when someone says to watch a movie, buy a product, or subscribe to a new service, we listen! Referral ...
How Digital Businesses Should Conduct Operations Post-Pandemic
Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate ...
How to Use Human-Centered Design to Deliver an Awesome User Experience
When visitors land on your website, you want their experience to be smooth and intuitive. Understanding what human-centered design and user experience (UX) is and the differences between them help you serve up features ...
How to Make the Most of Google Search Console With Marketing Software
Google Search Console is a free and powerful SEO tool that becomes even better when you integrate it with your marketing software. Your integration with Google Search Console makes it easy to adjust your content ...
The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue
Conversions are key to achieving continuous business growth. Whether you're B2B or B2C, you need visitors to convert on your website to retain a steady flow of prospects and customers. Most businesses have mastered ...
Blog | How to Use HubSpot Projects to Improve Efficiency
As your business grows, your team grows. This means the workload for your projects to get done increases. You'll likely have to deal with more tasks, like planning campaigns, assigning tasks, managing deliverables, and ...
6 Steps for Completing Your Website Migration From WordPress to HubSpot
Many businesses choose to take the leap and move their entire website from WordPress to HubSpot to gain access to better marketing metrics that help them make data driven decisions. Moving from one hosting platform to ...
20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition)
Sun Tzu said, “If you know the enemy and know yourself, you need not fear a hundred battles.” Today’s inbound marketing experts are great at the “know yourself” part, but every now and then “knowing the enemy” falls by ...
12 Ways to Use HubSpot Slack Integration for Your Business (+Tutorial)
Sales, marketing, and service are, at their core, about building relationships. However, your reps may get too involved with completing menial tasks and feel like they don't have enough time to focus on relationship ...
Adaptive Testing: A/B Testing for Converting Visitors (+ Tutorial)
How do you know your page updates, including design and content changes, are worth the effort? You could just make all of the permanent changes and view your analytics later, but you may find that your changes had ...
How to Create Static Designs and Animations Using Adobe XD and CodePen
Designers creating new website mockups will generally use Photoshop, then save those mockups as a JPG or PNG for the client to review. The problem with static images is they don't tell the whole story of what the ...
The 7 Best HubSpot Integrations for Live Chat to Boost Conversions
Methods of communication have changed over time for both personal and business use. The ways your grandparents, parents, younger siblings, nieces, and nephews grew up communicating are probably all different from one ...
How User-Centered Design Will Shape Businesses in 2021
User-centered design (UCD) is all about considering the target audience’s needs through every development phase. For example, where will people use a product or service? Why? What requirements do they want to fulfill ...
How Marketers Use HubSpot Marketing Automation to Drive Traffic and Leads
Marketing automation makes everyday marketing tasks easier for your whole team. You simply need to find the right solutions that fit your needs. Using the best marketing software, like HubSpot Marketing Hub, helps you ...
The 12 Best B2B Product Page Examples That Fuel Sales
Product pages may be the last stop on your customers' journey—especially when you take the time to optimize them correctly for higher conversion rates. They're an essential component of digital marketing for all kinds ...
The 20 Best SEO Podcasts for 2021 to Help You Drive Organic Traffic
Business owners and marketing professionals alike who are looking to bone up on the latest SEO techniques will find podcasts to be an excellent learning tool. If you don't have the time to read or study, search engine ...
How to Say Thank You For Your Business (+ 4 Thank You Note Templates)
As marketers, we talk a lot – almost every day – about building brand relationships. But here’s the plain and simple truth: The average buyer doesn’t want a relationship with the average brand. If you’re lucky, they ...