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12 Top Healthcare Marketing Challenges (+ Tips for Driving Revenue)
All marketing has challenges – but healthcare marketing challenges are especially complex. There’s no other industry like healthcare. The services we get and the relationships we build as patients are central to our ...
30 Mobile Marketing Statistics to Inspire Your Strategy (+ Tips)
Tablets and smartphones have taken over the marketplace. If you're not prepared to connect with your audience on these devices, you're missing out on one of the greatest opportunities to grow your business in the ...
The 10 Best Pillar Page Examples for 2021 to Drive Traffic Fast
Pillar pages are often a topic of discussion among marketers. The strict definition of a pillar page can be hard to pinpoint if you've never worked with them before. Pillar pages offer you opportunities to gain search ...
20 Social Proof Examples For Generating Business (+ Marketing Tips)
Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof ...
Close Customers w/LinkedIn: 15 InMail & Message Ads Tips
Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via ...
Lead Generation Specialists: Your Secret Weapon to Fueling Revenue
As your business continues to grow, your lead generation strategy should grow with you. A business that grows typically generates more leads that require more follow ups, lead scoring, and qualifying for your sales ...
Top 15 Link Building Tools in 2021 to Help You Climb SERPs (+ Reviews)
Ranking your website on Google is the best way to drive traffic to your website, grow your readership, and increase your customer base. The art of doing this is called search engine optimization or SEO. A primary ...
The 10 Best eCommerce Website Designs for 2021 (+ Tips)
The ecommerce sector continues to soar. Since 2007, ecommerce has been on an upward trajectory rivaled by few other industries in modern history. From a start around $30 billion in 2007, ecommerce is now projected to ...
How to Use Predictive SEO to Create New Content That Drives Traffic
Content marketers have a difficult job strategizing, planning, creating, and distributing content. Not every piece of content they publish will capture the top spot on a search engine results page. This may happen due ...
The 50 Best Landing Page Statistics That Help Drive Conversions (2021)
Creating landing pages is one of the key elements of a comprehensive inbound marketing strategy. Landing pages have been around for a while and today are the primary method for converting prospects into leads. Marketers ...
Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is ...
Top 5 LinkedIn Company Pages in 2021 (+ How to Recruit Top Talent)
When it comes to your hiring process, LinkedIn is one of the most valuable recruiting tools that you can use. But in order to use the platform for recruiting, you first need to set up a company page that reflects the ...
Top 50 Lead Generation Software Tools to Hit Your 2021 Revenue Goals
No matter what industry you’re in, you have a target audience. And that audience is somewhere in the deep nether of the web looking for you. They’re on the hunt for the product or service you provide. When they find ...
The 15 Best Medical Website Designs to Inspire Yours (+ Tips)
Healthcare websites are often the first impression a person has of your medical group or practice. Potential patients research your site and compare it to others before they make a decision about submitting an ...
7 Types of AI Marketing Tools That Drive Leads (+Tips)
People in all kinds of industries are debating artificial intelligence (AI) pros and cons. AI pros and cons are going to shape future generations – and, indeed, the whole future of our species. Today, however, science ...
How to Perform a Website Audit to Drive Traffic (+ Tools and Examples)
Google’s extraordinary power – along with its increasingly strict requirements for the websites it ranks – means there are more ways than ever for a website to run right over a cliff. Following all the rules is getting ...
Social Timing: When to Publish Your Blog and Social Media Content
Creating amazing content is, of course, the bread and butter of any great modern marketing plan. But is it enough to only create great content? The short answer is no because it doesn't mean anything unless your target ...
How Growth-Driven Design Fuels Leads and Sales (+ Essential Tools)
A well designed website can provide you with faster results. Who doesn't love faster results and more sales? If you're like most businesses, then you're always finding ways to scale your business. A great way to ...