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How to Write Great Blog Posts for Your Target Audience (+Tips)
How much time do you spend online looking for information? While Siri and Alexa are certainly helpful, when you are looking to do more in-depth research, the more detailed the content, the more helpful it is. This is ...
13 Examples of Interactive Content That Foster Engagement
If you’re old enough to remember MySpace, you’re probably wearing glasses and going to bed at a reasonable hour. You also likely remember all the fun quizzes you could do before the times when Cambridge Analytica sucked ...
How to Get More Backlinks to Your Website in 2021 (+ Tips)
When delving into search engine optimization (SEO), one of the primary strategies discussed is keywords. However, focusing only on that, or only on one SEO strategy, doesn’t fully optimize your SEO value. A variety of ...
How to Build the Best Email List for 2021 (+ Tips and Examples)
Seventeen percent of Americans check their email before their feet hit the floor in the morning. Fifty five percent check email within an hour of waking (no judgement if your feet still haven’t hit the floor in that ...
The 10 Best A/B Test Tools to Test Your Way to Success (+ Tips)
Whether it’s a novel, a painting, a movie, a business mogul, or world champion, we have a tendency to look at a final product, see success, and feel envy or wonder at how it was achieved. We tend to view success as one ...
The 10 Best Restaurant Website Designs That Attract Customers (+ Tips)
When people are researching a new place to eat, it’s important for a restaurant’s website to be informative, up to date, and authentic. This is especially true when the industry is disrupted during a global pandemic, ...
7 Website Optimization Tips to Prepare Your Site for Traffic Surges
One of the best things that can happen to your website, and online presence, is a surge in traffic. However, if you didn’t prepare for it, a swell can bog down performance, or worse, knock it offline. Disruptions can ...
How to Implement a Referral Marketing Strategy (+ Examples)
We have all benefited from the recommendations a friend or loved one has made to us, at one point or another; when someone says to watch a movie, buy a product, or subscribe to a new service, we listen! Referral ...
How to Use Human-Centered Design to Deliver an Awesome User Experience
When visitors land on your website, you want their experience to be smooth and intuitive. Understanding what human-centered design and user experience (UX) is and the differences between them help you serve up features ...
The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue
Conversions are key to achieving continuous business growth. Whether you're B2B or B2C, you need visitors to convert on your website to retain a steady flow of prospects and customers. Most businesses have mastered ...
20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition)
Sun Tzu said, “If you know the enemy and know yourself, you need not fear a hundred battles.” Today’s inbound marketing experts are great at the “know yourself” part, but every now and then “knowing the enemy” falls by ...
How to Create Static Designs and Animations Using Adobe XD and CodePen
Designers creating new website mockups will generally use Photoshop, then save those mockups as a JPG or PNG for the client to review. The problem with static images is they don't tell the whole story of what the ...
How User-Centered Design Will Shape Businesses in 2021
User-centered design (UCD) is all about considering the target audience’s needs through every development phase. For example, where will people use a product or service? Why? What requirements do they want to fulfill ...
How Marketers Use HubSpot Marketing Automation to Drive Traffic and Leads
Marketing automation makes everyday marketing tasks easier for your whole team. You simply need to find the right solutions that fit your needs. Using the best marketing software, like HubSpot Marketing Hub, helps you ...
The 12 Best B2B Product Page Examples That Fuel Sales
Product pages may be the last stop on your customers' journey—especially when you take the time to optimize them correctly for higher conversion rates. They're an essential component of digital marketing for all kinds ...
The 20 Best SEO Podcasts for 2021 to Help You Drive Organic Traffic
Business owners and marketing professionals alike who are looking to bone up on the latest SEO techniques will find podcasts to be an excellent learning tool. If you don't have the time to read or study, search engine ...
7 Tips for Hiring the Right Demand Generation Agency (+ the Best Ones)
Demand generation helps fill the gaps between your marketing and sales teams. With the right strategy in place, you can put your company on the right path toward more growth with qualified leads. But should you go it ...
8 Tips for Creating Business Services Pages That Close Customers
A website is your opportunity to showcase your business to the world. Highlighting the features of a physical product is relatively easy. However, showing potential customers the advantages of a service requires a bit ...