4 min read
Just about everyone has heard of the popular blogging platform WordPress.
WordPress can be convenient and easy to use for people who are just getting started online. But unless your goal is to post occasional updates about your fishing trips, it isn’t the right solution for you. The reason comes down to its basic design.
Simply: WordPress is a blogging platform. HubSpot is a marketing platform.HubSpot Beats WordPress and Other Content Management Systems Hands Down
HubSpot provides all the benefits associated with WordPress, including a simple and intuitive interface for managing your content. But where WordPress requires all kinds of paid add-ons to function as an extension of your marketing and sales, HubSpot is an all-in-one solution.
It’s built from the ground up as a consistent, fully-aligned inbound command center.
Right out of the box, you’ll see amazing differences when you use HubSpot.
HubSpot is Robust
HubSpot is developed by digital marketing thought leaders who live on the cutting edge. The very same people who define inbound marketing best practices have created, refined, and tested each aspect of HubSpot.
Everything you need is built in, and everything you’ll need in the future is sure to show up on HubSpot before anywhere else – especially WordPress.
HubSpot is Secure
One of the biggest drawbacks to WordPress is its visibility as a hacking target. Cybercriminals of all stripes have memorized its failings and attack them regularly using automated tools.
It takes constant vigilance to not only secure the basic installation, but guard against faulty feature plug-ins. HubSpot uses true state of the art security and encryption to fend off attackers.
HubSpot is Easy
Although WordPress starts out easy to use, it quickly becomes crowded and confusing as you integrate the functionality you need. This is because the interface “stretches” to accommodate new features that were never intended to work together.
Every inbound marketing and sales workflow in HubSpot has been painstakingly crafted for clarity and minimum number of clicks.
And the benefits go far beyond the basics.
Only HubSpot Delivers Excellence in All Areas of Inbound Marketing and Sales
Although HubSpot works as a blogging platform, blogging is only one plank in a comprehensive inbound marketing strategy. As your approaches evolve to become more sophisticated, you’ll find all the features you need right at your fingertips.
Some of these include:
Helpful, informative Web content will get users to your site – but then, you need them to take action. Landing pages are the key. Each of these compelling, high-impact pages laser-focuses on one of your products, services, or offerings.
These pages are the true revenue engine of your website, and HubSpot provides all the tools to compose them like an expert in minutes.
Optimization ensures that every element of your site works together to achieve your goals. SEO – search engine optimization – makes you more visible to prospective customers on Google, Bing, and other search engines.
HubSpot has SEO best practices baked right in. It also enhances customer experience and helps you track your campaigns in progress in dozens of different ways.
Data is the driving force behind success in the online world. When Web users arrive on your site, you want to know who they are, where they came from, and what they’re doing.
That has never been easier than it is with HubSpot. Its analytics suite goes above and beyond Google Analytics, identifying users as individuals and letting you cross-reference past behavior fast.
Email and Marketing Automation
Marketing automation abstracts away the busywork so you can stay focused on the big picture. With automated email and other marketing tools, your hand-crafted, fully-optimized funnels will always execute perfectly.
That delivers timely, relevant, and personalized content to each type of buyer at every step in the buyers journey, building the rapport you need.
Social media serves to amplify your message in unprecedented ways. The problem: There’s an ever-growing number of social media platforms and each one has its own special capabilities.
With HubSpot, you can be certain the right content shows up on the right platform at the right time. Each piece of content forms part of an intricate, self-reinforcing cycle of ingenious marketing.
The Bottom Line: HubSpot is a Robust System
On top of all this, technical knowledge is never required to manage or maintain your enterprise’s use of HubSpot. There’s no coding or other software magic tricks.
Updates are seamless and will never impair your site. And security is constantly monitored and upgraded in the background.
Published on May 11, 2018